A while ago we wrote an article about what to look out for when doing an integration to online ecommerce marketplaces (such as eBay and Amazon) from a Shopify/Magento/Bigcommerce store. Now that you have integrated, it’s time to think about putting a trading tool in place to help you sell more! So why should you […]
Are you a vendor on Amazon looking to boost sales performance and can’t find any tips? Keep on reading as this is guide for all you amazon vendors.. The big question is how can I drive more sales on Amazon Vendor platform? In this blog we have put up a list which is out of […]
With over eighty-five clients and over 10,000 products enriched, here at MerchantSpring we are always looking at ways we can optimise our performance on marketplaces. Which is why ShelfTrend’s simple ethos of “know more, sell more,” not only seemed appealing, but simple too. For the last two years we’ve been using ShelfTrend as a vital […]
A quick guide on improving your eCommerce photography: The shift in consumer patterns and behaviours has seen buyers making more image based purchases. Marketplaces have seen an increase with consumer quality, with many marketplaces running style guides. High quality images are now driving sales. Good quality and clear images are more likely to be used […]
With eBay being one of the more popular market places around, you don’t want to miss out on that key surge of traffic directed to your products by using eBay promoted listings. Which is why promoted listings is the perfect campaign for advertising your products. Risk-free, flexible and easy to use, implementing Promote Your Listing […]
Marketplaces are big and typically have millions of products listed at any given time, so what do you REALLY need to drive sales on marketplaces? 1. Have a relationship with the marketplaces Start building a direct relationship with the teams at marketplaces, don’t be afraid to ask for a call or face-to-face meeting. Relationships […]
What do you do when your marketplaces sales are below expectations? For those of you in retail, whether it be in e-commerce or in physical store retail, daily retail sales do not always happen according to plan. For most of us budgets don’t change, so what can we do to drive sales and plug the […]
Integrating online stores with marketplaces is the ‘new normal’, the days of manual eBay store management are long gone! There is absolutely no doubt integrations are great and can definitely make marketplace management easier. However, integration tools are commoditised and in Australia alone there is a vast array of marketplace integration tools such as Omnivore, […]
How loyal are marketplace shoppers in Australia and New Zealand? Two external indicators are the percentage of direct visit (i.e. not via Google, email, affiliates, etc) and the time consumers spend on their site (dwell time). Putting these metrics together for Australian marketplaces (and including TradeMe) reveals the following: ➤ In Australia, eBay […]
I’m going to tell you how. We recently conducted an experiment with one of our fashion clients to demonstrate the effectiveness of listing optimisation on marketplaces. The marketplace we chose for this exercise was eBay and we set aside 50 listings and a control group of 450 listings for the experiment. The results amazed us! […]
