Amazon.com had around 2.45 billion monthly visits as of June 2021, making it the most frequented e-commerce site in the United States but how many of us know that Walmart is ranked number three with over 410 million monthly visits? Amazon and Walmart both have their online marketplaces, with slight differences in registration, pricing, and […]
Once your brand has completed all the basics of product detail page optimization (titles, images, bullet points, A+ content, etc.) brand presence (Brand Registry and Store pages), and sponsored advertising, you’ll need to begin looking at options for long-term, sustainable and consistent growth. There are many different tactics to consider including long-tail keyword optimization, new […]
Seller Central has a lot of free features that fly under the radar. That’s because most of them suck and the “gurus” don’t talk about the good ones. Manage My Experiments is a gem that does NOT suck and smart sellers are quietly using it to rake in the dough. It’s Amazon’s version of split […]
I’m going to tell you how. We recently conducted an experiment with one of our fashion clients to demonstrate the effectiveness of listing optimisation on marketplaces. The marketplace we chose for this exercise was eBay and we set aside 50 listings and a control group of 450 listings for the experiment. The results amazed us! […]
How do you effectively describe a product to customers who cannot use their physical senses to assess the product attributes? Neuromarketing considers speed & convenience in relation to how customers eyes and senses are driven through campaigns, proving that attractive images will be the first point of interest, followed by effective text. Highly important for […]
