The Importance of Seller Ratings on Amazon.

July 7, 2017

James Dihardjo

Businesses that trade on Amazon often confuse product reviews and seller feedback. They know that five stars are great, but they forget that product reviews and amazon seller ratings perform different roles on the platform.

"Product ratings are impersonal and allow the consumer to see that the product that they are purchasing is of high quality. Seller ratings and seller feedback are two of the vital necessities to ensure a business is getting the most out of trading on Amazon"

The importance of seller ratings is priceless for several reasons.


Amazon seller ratings connect the business to the customer

All written feedback can be used in a positive way, even if the buyer didn’t have a positive experience. Seller ratings on Amazon allow a business to distinguish what customers like and what needs to improve, and what they need to change to increase Amazon seller ratings and drive more traffic to the products.

Importance of Amazon Seller Ratings

Seller feedback also allows the business to communicate directly with the consumer and gives other potential consumers the opportunity to follow the conversations, growing respect the professional conduct and care the business is showing.

Seller ratings increase consumer confidence

Customers will instantly trust a store with high seller reviews from numerous people at varying locations. Excellent product reviews are also a great way to increase consumer confidence.

They help segment a business

Amazon seller ratings and reviews allow a business to identify the pros and cons of their products, what consumers like best and what to stock or delete in future.

It is possible for a business to increase their seller reviews by employing simple, yet effective, marketing tactics such as contacting a customer directly post-purchase and using persuasive language.

For more Amazon insights and eCommerce tips follow us on LinkedIn and keep an eye on our blog.


Join our mailing list for exclusive offers

Recent Articles

eBay vs. Amazon: how to choose the best marketplace to sell on

eBay and Amazon are probably the two most well-known marketplaces in the whole world. So, this begs the question: how to choose between eBay vs Amazon? What is the best marketplace to sell on?  If you are selling online, the chances are that you're probably already using at least one of them. But you may wonder if […]

How to sell on Amazon internationally

As many countries still face uncertainty over the coronavirus pandemic, physical stores remain places to be avoided. In an attempt to cling to normalcy, consumers are flocking to eCommerce platforms like Amazon and shopping online like never before. The pandemic – as destructive as it has been – has also been responsible for accelerating the […]

Getting the most out of Amazon FBA

If you are an Amazon seller, it is worth checking out Amazon FBA (Fulfilment by Amazon). It is a neat feature offered by the eCommerce giant which allows them to handle the majority of your logistics, like picking and packing, while you sit back and focus on attracting buyers to your store!  Amazon is known […]

Why (and how) Shopify sellers should capture sales from marketplaces?

Sellers using Shopify have the opportunity to increase sales by connecting their store to marketplaces! Many sellers are taking on the trend of selling on online marketplaces alongside their website for various reasons, such as increasing sales, customer reach and brand awareness. By selling on marketplaces, you have access to customers who already shop on […]

How the right eBay title can improve your search ranking

The eBay product title is perhaps the most important aspect of an eBay product listing, mainly because it's actually one of the first things your buyer sees when they search for an item! However, there are some steps that need to be taken to maximise the performance of your listings on eBay. In this article, […]

A comprehensive guide to eBay item specifics.

Love it or hate it, Item Specifics on eBay are an important feature that eBay stores and sellers should consider. Why is it important? It allows buyers to find and see your item in the search results while allowing them to quickly learn about your product without reading too much! In this article, we'll guide […]

© Copyright, MerchantSpring 2020. All Rights Reserved
envelope linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram