Brief

PETstock is an Australian owned and operated company, emerging from humble beginnings in Ballarat, Victoria, to become one of Australia’s most trusted pet care suppliers. They are the industry experts when it comes to pet essentials and pride themselves on providing their customers with the best quality pet care products, services and advice.

Challenge 

PETstock's devotion to sharing their expertise is emblematic of their family roots and spans throughout the entire country, both in-store and across various online channels. However, due to limited marketplace knowledge, PETstock’s eBay and Catch platforms began suffering. Having received average returns, their marketplace sales began to stagnate and no longer demonstrated the growth in which PETstock had initially projected.

PETstock called on our team at MerchantSpring to help develop a dynamic strategy to drive online sales and provide their clientele with the outstanding customer support that PETstock are renowned for. 

Strategy

Solution

The goal was to completely reinvigorate PETstock’s online channels and help establish a more distinguished online presence that would be more appealing for their customers.

We needed to engage with PETstock’s marketplaces and commence a complete overhaul of their data feed infrastructure. Instead of using third party data streams, we directly integrated MerchantSpring Marketplace Manager and PETstock data outputs for a seamless connection of data insights.

We then began with the re-optimisation of PETstock’s entire product range to ensure their marketplaces were up-to-date and customers were being presented with detailed product attributes and quality imagery.

Results