Which keywords survived Amazon's cut?
On 27 July, Amazon cut product titles in almost every category from the 200 to 250 characters most brands used down to 75, added a 125-character Item Highlights field, and gave brands 14 days to review its AI-generated rewrites before applying them automatically.
Ten days on, Paul Sonneveld sits down live with Teikametrics' Alasdair McLean-Foreman to debrief on what actually happened.