The Compounding Catalog: Optimize Listings for Better Ranking, Ad Efficiency, and AI Shopping
What we'll cover
What the July 27 deadline actually changed
75-character titles, the 125-character Item Highlights field, the 14-day approval window — and what Alasdair is seeing across accounts now that it has landed
Why the deadline is really about agentic commerce
Alexa for Shopping, conversational queries, and Amazon's race to keep discovery on its own turf
Why Amazon's AI can't invent content you never gave it
and why that puts thin, long-tail catalogs most at risk
How to use your own Search Query Performance and ads data to decide which keywords earn a place in 75 characters
relevance beats keyword stuffing
The listing-to-ad flywheel
better ads produce better listings, which produce better ads — with a real case study on conversion, ROAS, and total sales
A live look at Teikametrics' ARI Catalog Smart Pages
rewriting a catalog for the 75/125 format without losing ranking keywords
Included
Live with extensive audience Q&A
bring the catalog and deadline questions you can't get straight answers to anywhere else.
Included
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Can't make it live? Register anyway — the recording is sent to all registrants.
Hosts
2 Speakers
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