Paul Sonneveld
Hi, everyone. Welcome to Marketplace Masters. I'm Paul Sonneveld, CEO and co-founder of MerchantSpring, and this is our agency best practice series. Today's question is one every brand on Amazon should be asking. Where exactly are we losing the sale? Your ad reports tell you about pay clicks. Your sales report tells you about what's sold, but neither tells you where shoppers dropped off along the way.
Now the search query performance data does. It shows impressions, clicks, add-to-carts, and purchases, and your share against the market at every single step. Now, my guest today is David Holmes, the Chief Growth Officer of BrightShift Labs, an Amazon specialty agency within the Evoq group. He came into the role in May 2026 when Evoq acquired Redview Ventures, the Amazon-focused agency Holmes owned and merged it with Evoq's existing Amazon agency, SalesServe Growth, rebranding the combined operation as BrightShift Labs.
David, welcome to today's episode. It's great. I look forward to getting into this quite technical topic. And before we just dive into it, just a reminder for everyone watching live- this is live, you already know that, but it's also your opportunity to ask questions of myself and especially David, directly. How to do that? Just put your question in the LinkedIn comments section, or if you're watching us via YouTube, put it there. If you're on Twitter or X, I have no idea. But YouTube and LinkedIn are certainly places where we'll see your question, and I will put it to David. So don't hold back. All right, David, welcome to the show today.
David Holmes
Yeah, no, thanks for having me, Paul. Great to be here.
Paul Sonneveld
So I want to start with a question which I've never really sort of been able to answer myself. You know, when you look at the market, there is a lot of like external tools out there, right? Like Helium 10 or the Jungle Scout that give you estimates of search volumes and sales and all of that. But, you know, all of this data is kind of available via the Search Query Performance Console, right? So Amazon actually provides a lot of this data for free. Why do you think so few brands actually use this data from Amazon directly, or, you know, maybe to put it in other ways, why do we still see that sort of use of all these external tools if there's a great data source within Amazon?
David Holmes
Yeah, no, I mean, that's a great question. I think part of it is really just that these tools like Helium10 have been around for so long. And for the most part, search query performance has displaced a lot of that available data. Now, external tools are still very helpful for doing competitor research and then also doing stuff like organic rank tracking, which is not something that search query performance data gives you. But when you own a brand, search query performance, I think, is one of the best places for kind of like first-party data. And you should be using it in all of your analyses, from listing optimisation to ad strategy.
Paul Sonneveld
So we've got this great data source. And as you mentioned, you know, it's now providing a lot of the metrics and data points that external tools used to estimate, right? Now we're dealing with real data, but maybe just take us through it. Maybe just explain, you know, I mentioned some of this terminology in my intro, right? But walk us through that funnel, you know, impression share, click share, cart share, you know, how do you even look at this funnel? And specifically, you know, where do you start? What are you looking for?
David Holmes
Yeah. So yeah, if you can bring up the slides, I think a really great way to start is just to think about the overall funnel, right? And the best way to do that is to think about your path to purchase on Amazon and basically just think about, okay, you go to the Amazon search bar, you type in a keyword. I'm going to use the traditional garlic press example that's been around since 2024, exactly. You go to garlic press then you see all these products. So when you see these, all these different garlic presses show up on Amazon search results, that's an impression.
Okay, so you're looking at the impressions, and then you determine which one you like. Okay, so you get clicked through to that listing. That's your click. Then you get to look through the listing images. You're going to be like, okay, like, does this actually, does this press garlic well? Is it a good price? Does it have good reviews? You get add to cart, and then you get a purchase. So what search query performance data does is it shows you that entire funnel. And what I'm showing on screen right here is what that funnel should look like.
Now, if your funnel doesn't look like that, and we can talk about a couple examples of that, then you have a leak in the funnel. And depending on where that leak in the funnel is, you know exactly what part of your listing you need to fix. Because so many people, I think, get confused because there's so many reports on Amazon, and they see revenue dropping, and they don't know why. And that's one way I use search query performance data, is to figure out like, is it a listing problem? Is it an ad problem? Is it somewhere else in the account problem? So we can talk about a couple of those situations.
Paul Sonneveld
Yeah. You know, I'd love to get into a couple of use cases, right? I mean, probably the first one I could think of is say, let's say a brand has a really strong impression share. So the product's quite visible in search, but really weak click share. So, you know, so I'm assuming like shoppers are seeing the product, but they're scrolling past it. Um, what's usually broken, you know, and how do you fix it?
David Holmes
So if you go kind of, not the next slide, but I think two slides, I'll show you what that funnel looks like. Yeah, this slide. So typically, like when you have a high impression share, like right here, you can see 30%, and then it drops down to 14%; what that means is there's something wrong with how your listing is like looking in search results. And the problem most people have is they look at like a new main image, but they test it by itself, kind of like in isolation. But that's not the customer experience. Like when a customer is searching for garlic press, you are going head to head against three other competitors on that first page of Amazon search results. And so your main image has to stand out from those three other competitors.
So this is a problem with click-through rate. There's a couple of things that influence click through rate. And if you look at the Amazon search results, you can easily tell what they are. It's all of the stuff you see before you click through to the listing. So what do you see before you click through to the listing? You see the main image. This is most of the time, this is ninety percent of the problems. Then you see the price. You see the rating and review count. If you have a poor review score, that influences click-through rate. And also you see the title as well. The title does have a massive influence on click-through rate, particularly on mobile, because you don't see as much of that title on mobile versus desktop.
Paul Sonneveld
Yeah, no, that is a great use case there. I mean, in your experience, if you're looking at a brand like for the first time, right, and you find that click share is off, is there one thing that usually floats to the top in terms of those four or five things that you pointed out there? Is there usually one that like, if you would put your money on like go and look there first?
David Holmes
Yeah, one thousand percent. It's normally the main image. Like I would say changing your main image is one of the most impactful things any seller can do. I've seen it time and time again where one like main image test can add ten to thirty percent to your overall revenue. And I think nowadays, like with Claude and Higgsfield, if you're not running like a main image, like experiment at least once a month, I mean, like you're just falling behind, like all these other sellers. Right. And so, like, you got to stay ahead.
Paul Sonneveld
Yeah. A hundred percent. Interesting. Yeah. It feels like the hero image game is definitely like accelerated. Right.
David Holmes
For sure. I mean, like you gotta be complying with Amazon TOS, but like more and more people are pushing towards that grey area as well. And so.
Paul Sonneveld
And just a slightly off-piste question here, but what's your philosophy on the main image? Are you trying to replicate what the top-performing products are doing, or are you trying to zigzag and differentiate?
David Holmes
No, no, no. You want to be the one that other people are copying, right? Yeah. Amazon is fundamentally kind of like a copying game. This might get me in trouble for saying this. But like you want to be differentiated from everybody else on that first page. That's really important. A couple of ways to do that, like you can use a lot of different colors, right? So, like red is a very like vibrant color. And so like if everybody in your category is using green, use red, right? Like look at a color wheel, use the exact opposite color that's a big one.
And then think about how to arrange elements on your main image where you can present something like your product packaging or something like that, that competitors can't copy, right? Like competitors can very easily copy some of these main images. They can copy a badge or something. They're not going to redesign their entire product packaging just for a better main image. But you being kind of like Amazon native can be like, okay, I should design my packaging this way just for the main image and then force everybody else to change their entire product packaging just to have your good main image.
Paul Sonneveld
That's a great strategy to, I guess, make your image less copyable, right? It's just a lot more work. Yeah. A great tip there, David. Thank you. So let's talk about a different use case here, right? So maybe a flip on what we discussed before. Let's take click share. Let's assume click share is good, right? Great price, great compelling image, great reviews. So click share is great, but the purchase share really drops off. You know, what's going on in those sort of scenarios?
David Holmes
So I think if you go to slide five. Yes. Okay. So this is a good example. So if you think about click share, so if somebody clicks on your listing, they're going to add to the cart, and then they're going to purchase. If there's a breakdown between clicks and add-to-carts, that's normally a problem with how you're selling the product, right? And so for that, you should look towards your listing images because you're promising something in that main image or that title that's getting people to click through to your listing. But then for some reason, they're not adding it to the cart.
Now, going from ad to cart to purchase, you really have to think about that kind of last mile of the purchase journey. And like with all of this, right, like just think about how you purchase on Amazon, right? And so, like, if I add something to cart and then I realise it's not going to show up for three weeks, I'm cancelling that purchase immediately, right? And if I add to cart and all of a sudden it's like, oh, actually we can only give you one of your items, but you actually wanted five items. Like, okay, like that's not helpful for me. I need five of them by like tomorrow. So, like, I have to go someplace else.
So you really have to think about kind of like that last mile there now with the delivery time; this is something that's like kind of on Amazon's side. One thing you can do is you can check the delivery time and different geographical codes because there's going to be different kind of geographical regions in Amazon. And so you might see a different delivery time by region. So that's kind of like a more of advanced tip and honestly, like, If you see an advanced delivery time for the East Coast, for example, there's not a lot you can do. Because you can't send inventory specifically to the East Coast without paying a ton in inbound placement fees. So it's kind of like just something you have to accept.
Paul Sonneveld
Yeah, I mean, this is, I was actually going to ask you about the whole etiquette and where that features in the whole diagnosis, because I've never really completely understood this point, right? I understand the piece around sort of click-through rate and add to cart, and maybe there's stuff on the product page that creates confusion or doesn't line up or, you know, just creates doubt. But I sort of, you know, once you're in the cart, what can you do? Right. But yeah, you've raised some really interesting point. I hadn't thought about the kind of the delivery expectation piece and how you, how you look into that and how you manage that. So it's, very insightful.
David Holmes
And if they have it in the cart, there's a couple of things you can do to get them to purchase. One, you can use brand-tailored promotions. So you send them like a ten percent off abandoned cart promise through that. And you can use SQP data to determine how incremental those purchases are. Another thing you can do is you can change the price of the product because whenever the price of the product on Amazon changes, it actually sends an email to everybody who has the product in their cart. So you can do that as well. These are kind of like more advanced tactics. But for the most part, like add to cart to purchases is like mostly like fixed. The most breakdowns I see are like impressions to clicks and then clicks to add to carts. Like those are the two biggest leaks I see in most people's funnels.
Paul Sonneveld
Any tips for improving that other part, which is the clicks through to add to cart? I mentioned it briefly, but I guess from an agency point of view, working with clients, going through this more systematically, what are the sort of things that you tend to look at there?
David Holmes
Yeah. Can you go to slide four, I believe? Right before, yeah. This one is actually, like, I would say, like, this is probably, like, it might be fifty-fifty in between this and then, like, the click-through rate issue. Because, like, click-through rate, this is conversion rate. So, like, how do you fix conversion rate using search query performance? Like, this is, like, a really good question.
One thing, and the thing I see most often, is, like, unanswered objections. And a good source for this is one, like your own reviews. If you're getting a lot of like one, two, three star reviews, take all of those and answer that objection in your second listing image. And the reason I say the second listing image is because people have short attention spans. They're going to see your review rating, and they're going to instantly want to realise, like, okay, like what is wrong with this product? And then, if you like you answer that in the listing image, maybe you have a video about that as well. That's going to increase your conversion rate.
And then the second thing is going to be look at Product Opportunity Explorer. Because in Product Opportunity Explorer, it actually gives you data on what customers care about and specifically what features they care about. So, like, if we think about like, a garlic press, for example, maybe something is like, hey, they need to be stainless steel so that they're easy to clean. And the Product Opportunity Explorer actually gives you a percentage of how many customers have positive sentiment about specific product features. And you should be using that data to inform your listing images. So I know it kind of went like pretty deep there. Let me know if you need me to explain any more.
Paul Sonneveld
Yeah, no, no. I love it, actually. I mean, so just to sort of make an observation here, the thing that you didn't mention- and maybe this is further down the packing order, right? But I didn't hear you talk about A+, or product video, or all those enhancements. I'm sure they help, but you know, am I right in saying that they're definitely not in your top three kind of things to focus and look at?
David Holmes
I mean, no, no. Those are definitely top three. I thought this is called Marketplace Masters. I thought this is like the basic level is the listing images, the premium A+, the videos. We're talking about advanced tactics here. Like I assume that most people here have like their basics dialled in.
Paul Sonneveld
Yeah, yeah.
David Holmes
Obviously, have your buy box, hundred percent. Have good listing images. There's really no excuse not to have good listing images now. But to get it to the next level is, like, this is, like, when you start pulling in more of the data. Every listing needs to obviously have, like, seven, ten listing images, a video, premium A+, and then I would also add in creator connections as well because creator connections is going to show on the listing, and these videos are going to be overwhelmingly positive, and it does increase your conversion rate. We've tested this time and time again. Having these creator connections videos has increased your conversion rate.
Paul Sonneveld
Yeah. No, no, I think actually there's something interesting here, which is about actually, cause I think sometimes we can skip over some of these, these core things, right. When we can over invest on sort of all the, I guess more of the marketing materials or more of that and then hand stuff. But you know, what I like about your list here is the fact that, you know, this is all about, and obviously Buy Box is different, but, you know, removing doubt, right?
Because when customers are clicking on your image on the search results, presumably they're ready to buy, they're interested, they're engaged. And then somehow something happens to that excitement, right? uh you know doubts creeping in all of that. So i think it's a really good like checklist just to sort of back to basics have you answered you know all of the cra you know uh negative reviews or you know how do you dispel all that so.
David Holmes
Yeah and look like like i'm a very data-driven guy but at the end of the day like it comes down to like placing yourself in the customer's shoes and being like hey like if they see this listing like what are they thinking? And so If you have that psychology and then you match it with the data that you have in Amazon Seller Central, then it produces like a winning formula, right? It just all comes back to like that purchase journey, kind of like that customer journey from searching a keyword to purchasing your product on Amazon.
Paul Sonneveld
Yep. Yeah, great. Just very quickly, we've got a question here from Gabriella. Will we receive the full video later? The answer is yes. So if you've registered for this webinar, either on LinkedIn or at merchantspring.io, we will send you the full video within twenty-four hours. So, yeah, it is coming your way, Gabriella. Thanks for asking the question. Okay, David, back to you. I wanted to ask a little bit around the reliability of SQP data, right? You know, I have a lot of side conversations with people around numbers don't match up, they're a bit different, all of that. And there's a lot of confusion, you know, for example, purchase numbers in the SQP report never really match Seller Central sales. You know, when your clients kind of push back on that to you, what do you say? And is it even something we should worry about?
David Holmes
I say that search query performance is the best representative data that Amazon gives us. It's first-party. It doesn't represent all of the sales that you are getting on Amazon. There's very strict limitations on what accounts, and we can kind of go into that, but it is the best data that we have, and it is representative of overall trends. I've never seen kind of like search query performance not be representative of the overall trend of a brand. Now, do the purchase numbers line up exactly? No, and they're not supposed to. So we can talk about those data limitations, what shows up in the search query performance data and what doesn't, because I do think it is very valuable to understanding the limitations of this data.
Paul Sonneveld
Any particular things you'd want to call out and just educate our audience on?
David Holmes
Yeah, if you can go to slide six, actually. Let's see, here we go. Yeah, that's perfect. So basically, search query performance is a very, very direct path to purchase. So when I talk about, hey, a customer is going to amazon.com, they are typing in garlic press, they are clicking on a listing, and then they are purchasing all within twenty-four hours. That is the path to purchase that search query performance counts. There is no differentiating between organic and ads, okay? Like, you can very clearly see this in search query performance. It includes every seller. So if you've resellers on your listing, I mean, it's not going to just count your brand. And it's only like within twenty-four hours.
Now, coming back to the customer journey, I've said customer journey probably fifty times at this point. If I go to Amazon and I click and I'm searching for garlic press, I'm clicking around. I'm clicking around between this garlic press. Hey, I see a product ad a little bit below. Hey, this one's slightly cheaper. Let me click around to this one. Oh, let me actually purchase that one. If I do that, that purchase is not counted in search query performance. Because if you think about it, how is Amazon supposed to attribute that purchase? I clicked to Garlic Press, I went to product one, and then I clicked to product two, and then, hey, maybe I clicked to product three and actually purchased product three. Like where does Amazon attribute that purchase? Like they have no idea. So it doesn't get counted.
So by default, your search query performance will always be smaller than your overall kind of like purchases on Amazon. Like it might be like a tenth of like your overall purchases or even less than that. But when your brand is doing like seven, eight figures, and even lower than that, honestly. But you need to have enough data and search query performance to form actionable decisions. And I've seen it be very, very representative, which is why I use it all the time.
Paul Sonneveld
Now, I think it's a great source. It may not reconcile a hundred percent, but there's so much insight in there just to drive your strategy, drive your sales, all of that. Now, one thing we haven't spoken about is this interplay between organic and sponsored advertising, particularly when it comes to the impressions side of things, right? Like the start of the funnel, how many impressions you have, and then there's a piece around obviously, visibility, right? But how do you combine SQP with advertising data? And how do you use advertising strategies to influence the funnel?
David Holmes
So yeah, that's a multi-party question.
Paul Sonneveld
Yes. Right. Feel free to chop it up and take it one at a time. No problem.
David Holmes
Going back to an example we talked about earlier where somebody adds a product to cart, obviously you can use advertising to target people who add to cart but didn't purchase. So, sponsored display ads. You can use sponsored display ads to see people who viewed the product but didn't purchase in the last thirty, sixty, ninety days. You can use sponsored display ads to retarget purchasers of the product to extend your LTV. So you can use ad data to help close some of those gaps.
I would say where I use SQP and ad data the most is to determine cannibalisation. And when I do that, I'm looking at my market share on my top five to fifteen search terms. And then I'm looking at how much am I spending on these ads. So if I'm spending a thousand dollars a week on each one of these keywords, I want to see, like, can I spend five hundred dollars a week on each one of these keywords and then maintain my market share?
That's really where I see a lot of savings, because using search query performance, you can get a very clear idea of, hey, like I have ten percent of the market right now. I'm spending a thousand dollars a week. If I spend five hundred dollars a week, do I still have ten percent of the market or are competitors just taking my market share? So that I've found to be very valuable, especially like with increased Amazon fees, everybody's trying to like reduce their tacos. This is kind of like how I do that.
Paul Sonneveld
Is there sort of a related use case that I'm always thinking about, but obviously I'm not a practitioner here? Is there any value as part of this conversation, looking at maybe search terms that have got really high, what is it? click-through rate or low impressions or maybe high conversion rate, but just have what I would call very bad exposure. I always talk about it like this, which is they're on page five, and somehow organic ranking hasn't managed to get them there, but we know that customers for certain keywords, when they land on that, the conversion is through the roof. How do you think about that? Are those ones that you're going to dial up advertising spend on? How do you work that sort of loop?
David Holmes
Yeah, so we have a list of four patterns that we look for in search query performance data. I'm going to give you two of them off the top of my head. One of them is high click-through rate, low impression share. When you have a high click-through rate but low impression share, that means that customers are preferring your product. So they go search for Garlic Press.
They scroll through the listings because none of the top listings are catching their eye, and they specifically choose your product. So that's kind of a signal where it's like, okay, customers are choosing our product, but it's not being shown enough. So to fix that impression share gap, a lot of times we'll add that keyword to the title so that Amazon knows that we think this keyword is important. And then we'll also increase our advertising spend specifically on that keyword. So that's one pattern.
A second pattern is going to be, if you have like a high conversion rate but also like low impression share, low add-to-carts. If you have a high conversion rate, people love the product for this keyword. You're just not being shown enough. And so that's a very clear sign. Like, okay, we need to push on ads. We need to make sure our SEO has these keywords. And then we monitor the organic rank to make sure the organic rank is increasing as well.
Paul Sonneveld
That's two great use cases. And what I love about how you're even talking about them, because we all say we're data-driven, we're data-driven, but particularly the first case where you go like, what does that actually mean? Really high click-through rate, but very poor impression share. That means like you know people are they're scrolling past maybe one or two pages which means they're not finding what they're looking for for that keyword. Which means and then they end up with you they sort of manage to find it's like, i don't know. I'm thinking about like there's a bag of marbles and it goes through the whole marble back just to find that one special marble right?
They're putting a lot of effort into it which means they're probably very the intent is very high but very specific. So anyway, I love the fact that you're trying to take the numbers because you can just make data-driven decisions. But actually, you've painted a nice picture there of what does it actually mean? Put yourself in the shopper's shoe. What are they doing? They're sitting behind an Amazon screen or on their phone. What are they actually doing? I think it's just a healthy dimension to bring to this whole conversation.
David Holmes
Yeah I mean you got to be a mixture of both like the numbers and the story like you have to be able to explain both which is one thing I think i'm particularly okay at just to pat myself on the back a little bit right there.
Paul Sonneveld
You're welcome you go for it. So all right i think like we're over time, so i'm just gonna maybe throw in one last question, right? And I'd love to maybe just, I don't know whether you've got any kind of case studies or some client data, obviously sanitised, where you say, look, this is what we found, and this is what we did. Like, this is how we diagnosed, this is how we did, and this is the result that it drove. Because i think up to now most of it has been theory I mean, very practical stuff like a lot of stuff that people can go and apply today- but, make it real for us as we finish.
David Holmes
Sure. I think if you go to slide seven, I can show you a before and after of exactly kind of like what what we did for this brand. So this is a dog food brand. And really, like when they came to us, they were using just like kind of like the Shopify listing images. And they were really struggling in the dog food niche. Obviously, highly competitive niche CPCs are eight to up to fifteen dollars. And so really, when we looked at the SQP data, we knew exactly what we had to fix.
Impressions was five percent. Clicks was three percent. OK, massive drop there. The click-through rate was significantly below market. And the reason was there was one element on their packaging that they were missing. And that was a call out for the weight. And so if we look at these main images right here, one of them has a very clear red tag. So this is just a graphical enhancement. This isn't actually on the packaging, but just clearly calls out four pounds, twelve pounds, thirty pounds, because the customer shopping for a four pound bag is not the same one shopping for a thirty pound bag.
Now, we fix the main image and then we go to the listing images, right? These clicks are very, very expensive. And so we need to maximise our conversion rate. As you can see before, our conversion rate is nineteen percent, which is like fairly strong. But honestly, the market average in this space was around twenty five percent. So a pretty big difference. And so what we did is, one, we wanted to make the branding a lot better.
So we integrated a very cohesive color scheme that integrated well with their brand. They're a very big brand off of Amazon as well. And then we had very clear call-outs. Like, hey, what makes this different? And then what type of dog should buy this? And if you look at one of the small details that I particularly like about these photos is each one of these dogs is actually the same size and breed that should be purchasing this.
Because dog food is very dependent on the breed, the weight class of the dog. And so what we did is we called that out in each of the images. And then we said, hey, if you have one of these dogs, this is very obviously the dog food for this. And so it increased conversion rate nineteen percent to twenty seven percent. Immediately afterwards everything on amazon starts working better right like we start seeing organic ranks rise we start seeing like pbc like a car starts dropping tacos starts dropping like the impact of a listing redesign is i mean i think it's like one of the most important things you can do on amazon. And so with something like this it's obviously very impactful.
Paul Sonneveld
Yeah, that is a great, great example. It just speaks to that concept of you need to really optimise the fundamentals and get those right. Otherwise, you can just create a lot of leakage in a lot of other areas or inefficiencies and all that. So thank you. Thank you, David, for taking us through this example. Always good to make it real. And you can clearly see, I must say, that before images, they look so dull compared to the after one as well. So unfortunately, my dog probably doesn't fit into that weight class. But I can see how this is working for dog owners here.
Awesome. All right. We're about to wrap up. I did have one question from the audience. Actually, I've got two, but let's see if we can do that. Gabriela just threw something in there. I have no idea what. Quick question. Plus is, but I thought maybe you do. So she's asking, and thanks for your question, Gabriela. I really appreciate your interaction here. What do you think of the Quick Plus plugin, and how would you recommend using it?
David Holmes
Paul, have you heard of it? Yeah, we were just at Accelerate together. No, I looked this up in my other window as well, but this is the new plugin that connects Amazon directly to Claude. Got it. So yeah, unfortunately, Gabriela, like I haven't had the chance to test it like too much. I mean, it just came out; I think like two weeks ago. I do use Claude all the time to analyse, like, my Amazon data. Mostly I'm maintaining like one layer of separation right now where I'm downloading reports from Amazon, uploading them to Claude just because Amazon doesn't really like people using Claude co-work that much. And I have found that to be fairly helpful, but I haven't used Amazon Quick, so I can't really give an opinion on it right now.
Paul Sonneveld
This probably I should say, I should feel free to use the MerchantSpring MCP, we're actually just about to release the tools for search query performance reports i haven't used the amazon one i know some of our team has i think it's definitely good for certain use cases if you have a single seller account it's pretty good if you're trying to do stuff across multiple seller accounts or even like comparing across Walmart and Amazon or seller and vendor and doing all of that, then you're a bit limited on that front. But yeah, thanks for your question, Gabriela. And full disclosure, I did go to Amazon Accelerate. I didn't go to many sessions. I was mainly manning the booth, actually. So that's my excuse. So I paid Amazon a lot of money to wear out the carpet on the exhibition floor.
David Holmes
Hey, it was a fun conference.
Paul Sonneveld
It was good. I definitely enjoyed it. Definitely enjoyed it. All right, David, we are out of time. We're going to have to sort of call time. I just want to say, mate, that was gold. Really a lot of practical advice, a lot of great tips. I love it when our episodes are just full of things that people can go away and try on their own account, like the same week, right?
So you've definitely met the expectation, if not exceeded it on that front. Now there might be people who are watching now or are going to watch the recording after; they might say, David, this is super interesting stuff. I'd love to chat more with you about this or maybe even run some scenarios- some funnel scenarios past you get your thoughts on what i should be optimising. Those sorts of conversations what is the best way for people to get hold of you?
David Holmes
Yeah, so you can reach out to me through our website, brightshift.agency. If you just click contact us, you'll be contacted directly with me. And then my email is david@brightshift.agency as well. So feel free to send me an email anytime. I'm happy to help on all of this stuff. And so yeah, just shoot me an email, and we can go from there.
Paul Sonneveld
Awesome. Well, thank you so much, David. It was great having you on the show today.
David Holmes
Of course. No, this is great. Thanks for hosting me, Paul.
Paul Sonneveld
All right, everyone. That brings us to the end of this episode. Now, if you had to drop off early or you've got some colleagues who could really benefit from this, just head to our website, merchantspring.io and register for this webinar. I think the registration page is probably up for another hour or so. Otherwise, just revisit our page in about a day's time, and you'll see the full recording as well. And for those people that have already registered, you'll automatically get the recording in your inbox in the next twenty-four hours as well. If you're watching this live, keep an eye out for the next episode. David and I have actually already started talking about doing a bit of a follow-up one, maybe later this year or early next year on measuring the halo effect of Amazon advertising. I know that's a big passion of David as well. So, keep an eye out for that. And thank you so much for joining us today on Marketplace Masters. See you next time. Take care.