Amazon vendor turnarounds usually fail on sequence, not strategy.
The advertising gets switched on over a catalogue full of duplicate ASINs. The ROAS number looks healthy because most of the budget is buying back the brand's own name. Units climb, margin slips, and three months in nobody can explain why the account feels worse than it looks.
Gregor Leopold has spent more than a decade on this problem. He founded GlobalAMZ in Munich, works with vendor and seller accounts across Europe and North America, and specialises in the categories where compliance failures get expensive fast.
In this live session, he walks through the 90-day sequence he runs on every new vendor account.