The Amazon Vendor 90-Day Turnaround Plan: Fix the Catalogue, Recover the Margin

Why the audit always comes first,

and what it finds in accounts the client believes are clean

Catalogue hygiene:

duplicate ASINs, package hierarchy, and why bad product data now costs you on the AI side too

Reading margin per unit

instead of units sold, and finding out whether your hero SKU actually earns

The branded-keyword trap

that makes weak advertising look strong

Where deduction and chargeback recovery fit in the 90 days

The internal ownership problem

marketing, category management and field sales not talking

What all of this gives you when AVN season starts