Resources

The End of 1P vs 3P: Building a Hybrid Portfolio That Works

Written by Paul Sonneveld | Jul 27, 2026 7:15:19 AM

You don't have to pick a side.

 

The best brands stopped choosing between 1P and 3P. They run both, deciding product by product on margin, control, and how Amazon merchandises the category.

 

Join Sebastian Barrios and Stephan Putter of Leadsphere to show you when hybrid makes sense, and when it doesn't.