Demo
Amazon Vendor Webinars Upcoming Webinars

The End of 1P vs 3P: Building a Hybrid Portfolio That Works

  • Date
    Tue 11 August 2026
  • PDT
    13:00
  • CDT
    15:00
  • EDT
    16:00
  • AEST
    06:00 (August 12)

You don't have to pick a side.

 

The best brands stopped choosing between 1P and 3P. They run both, deciding product by product on margin, control, and how Amazon merchandises the category.

 

Join Sebastian Barrios and Stephan Putter of Leadsphere to show you when hybrid makes sense, and when it doesn't.

What we'll cover

01

Why did 1P vs 3P get framed as either/or for so long, and what changed?

02

What does a hybrid portfolio actually look like, and how do you decide which SKUs go where?

03

Does 3P always win on margin, or does 1P still earn its place?

04

Where does hybrid add complexity that isn't worth it?

Included

Live with extensive audience Q&A

Bring your hardest channel-strategy questions.

Included

Register now

Free to attend. Recording sent to everyone who registers.

Hosts

3 Speakers

  • Stebastian Barrios
    Stebastian Barrios
    CEO Leadsphere
  • Stephan Putter
    Stephan Putter
    COO & CCO Leadsphere
  • Paul Sonneveld
    Paul Sonneveld
    Co-Founder/CEO MerchantSpring

Register for Webinar

More sessions

All resources

The Compounding Catalog: Optimize Listings for Better Ranking, Ad Efficiency, and AI Shopping

Which keywords survived Amazon's cut? On 27 July, Amazon cut product titles in almost every category from the ...