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Amazon Vendor Direct Fulfillment

Direct Fulfillment now with complete visibility.

The most complete view of DF analytics, alongside warehouse vendor, FBA, and FBM. Built for the Amazon Vendor teams that have been stitching shipping software, Vendor Central, and spreadsheets together every week.

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Agencies
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Brands
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Marketplaces

See Amazon Vendor Direct Fulfillment

See the new DF view in a 15-minute walkthrough.

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Available on all plans, including trial.

See Direct Fulfillment where you see everything else.

Most Amazon Vendor teams track DF in shipping software, warehouse vendor in Vendor Central, and FBA in another dashboard. Then they stitch it all together in spreadsheets, every week. MerchantSpring brings them into one view.

Today, scattered across
  • Shipping software
  • Vendor Central
  • FBA dashboard
  • Spreadsheets

From Direct Fulfillment purchase orders to ASIN profitability.

DF Reporting & Trends

Track DF revenue and units alongside warehouse vendor in the Purchase Order Trend chart. Spot DF activity in the same reporting workflow you already use.

  • DF Sales, DF Sales %, DF Units, and DF Units % metrics in the Purchase Order Trend chart
  • DF columns in Sales by Product, Most Ordered, and Least Ordered tables
  • Full column selector and CSV export support
MerchantSpring - DF metrics in the Purchase Order Trend chart

DF vs Warehouse Comparison

Every order table now shows a clear fulfilment type indicator — 'Amazon' warehouse vs. 'Direct'. See DF and warehouse performance for the same products in the same view.

  • Fulfilment type indicators on every order table
  • DF and warehouse columns side by side
  • Identify which products are outperforming on which model
MerchantSpring - DF vs warehouse comparison across order tables

DF in Vendor Profitability

DF purchase orders now flow into your Vendor Profitability module. Your P&L reflects the true contribution of Direct Fulfilment, alongside warehouse vendor activity.

  • DF purchase orders included in your Vendor Profitability P&L
  • Margin contribution at vendor code and ASIN level
  • Compare DF vs warehouse contribution on the same SKU
MerchantSpring - DF activity in the Vendor Profitability module

See your full Amazon Vendor channel in one view.

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Your full Amazon Vendor channel, in one view.

 
Today's stack
MerchantSpring DF
Unified view across DF, warehouse, FBA, and FBM
✕ Tracked separately across each tool.
✓ All four fulfilment models in a single dashboard.
DF vs warehouse comparison
— Possible with manual reconciliation.
✓ Native split within the same Amazon Vendor account, vendor code by vendor code.
Profitability at vendor code & ASIN level
— Modelled in spreadsheets or BI tools.
✓ Built in. Vendor code AND ASIN level, with DF vs warehouse comparison.
DF metrics in trend & product tables
— Available in shipping software, separate from Vendor reporting.
✓ DF Sales, DF Units, DF Units % in your Purchase Order Trend chart and product tables.
Cross-account & cross-vendor view
✕ Per-account access via Vendor Central.
✓ All accounts in one view.
Reporting integration
— Manual export, separate from analytics workflow.
✓ Built into the reporting module. DF data flows into client reports automatically.
AI-powered insights & data access
✕ Manual interpretation.
✓ Insights Agent surfaces DF recommendations. Plus MCP integration to query your data with Claude or ChatGPT.
Amazon Ads Advanced Partner
Official Amazon SP-API integrated
120+ marketplace integrations

Frequently asked questions

Everything you need to know about Amazon Vendor DF and how MerchantSpring helps you act on it.

Amazon Vendor Direct Fulfillment (DF) is one of two ways 1P Vendors fulfil customer orders on Amazon. With DF, you ship directly from your warehouse to the end customer. With warehouse vendor (the standard Vendor Central model), you ship inventory to Amazon's fulfilment centres and Amazon ships from there.

Both run inside the same Amazon Vendor account, often with different SKUs on different models.

Yes, if your Amazon Vendor account is connected to MerchantSpring and you have the Direct Shipping role granted by Amazon. DF purchase orders flow in automatically via the Amazon SP-API, and you'll see DF data alongside your warehouse vendor activity in your existing reports.

If you're not running DF yet, the rest of your Amazon channels continue to report as normal, and DF data populates automatically once your program goes live.

Yes. MerchantSpring's Insights Agent reads your DF data alongside the rest of your Amazon Vendor activity and flags issues and opportunities worth your attention.

You can also connect your data to AI assistants like Claude or ChatGPT through MerchantSpring's MCP integration, letting you ask questions in plain English and get answers grounded in your actual reporting.

Yes. Amazon Vendor DF analytics is included on every MerchantSpring plan that has Amazon Vendor data access.

Stop stitching. Get complete visibility.

DF, warehouse vendor, FBA, and FBM in one view. Find the gaps, fix what matters.

No credit card required
Included on every Vendor plan, no additional fee
Works alongside your existing shipping software and Vendor Central

See Amazon Vendor Direct Fulfillment now

or explore on your own
Start Free Trial — No Credit Card

Available on all plans, including trial.