Release Notes

July 2025

Features

• AI-Powered Report Commentary
  We’ve introduced AI-generated report commentary across several key modules. This feature allows users to automatically generate insights and client-facing commentary within reports—saving time and making account reviews more insightful. The commentary adapts to the report context and is ideal for use in agency reporting workflows.
  
  
• Custom AMC Query Editor + Natural Language Prompting
  Our AMC Insights module now supports custom queries using natural language prompts. Users can type plain-English requests to generate AMC SQL queries, removing the need for technical SQL knowledge. This functionality is powered by our AI-based query engine and enables advanced users to build and save tailored AMC reports faster.
  
  
• Connect Your Own AMC Instance
  Users can now connect their own AMC instance to MerchantSpring, enabling direct access to live AMC data. This feature provides agencies with greater control over their data environment while continuing to benefit from our user-friendly interface and insights tooling.
  
  
• Customer Path Report – Repeat Purchase Analysis
  A new Customer Path report is now available within the Repeat Purchases module. It shows the first product a customer bought (Gateway ASIN), what they purchased next, how long it took, and their cumulative value. This allows agencies and brands to identify entry products that drive long-term value and design better cross-sell strategies.
  
  
• Shopify Demo Data Now Available
  Our demo environment has been updated to include Shopify performance data. This is particularly useful for sales teams and new users exploring the platform’s omnichannel analytics capabilities.
  
  
• Instacart Ads Connector
  We now support Instacart as a standalone advertising connector. Agencies operating in North America can integrate Instacart ad performance into their existing dashboard and benchmark it against other ad channels such as Meta and Google.
  
  
• Google Ads MCC Support
  Our Google Ads connector has been upgraded to support MCC (My Client Center) accounts. This allows agencies to manage and analyze multiple Google Ads accounts under a single parent login—making portfolio-wide performance tracking easier and more scalable.

Enhancements

• VAT Breakdown for Zalando and Bol.com
  VAT logic has been added to our European marketplace integrations for Zalando and Bol.com. This enhancement enables more accurate revenue tracking and profit analysis, even though native APIs do not provide VAT detail.
  
  
• FBA Inventory – AWD Coverage
  North American sellers can now view Amazon Warehousing & Distribution (AWD) inventory and inbound shipments directly within our FBA Inventory reports. This is also factored into inventory cover and replenishment logic for more accurate forecasting.
  
  
• Microsoft Single Sign-On (SSO)
  You can now log in to MerchantSpring using your Microsoft account, in addition to existing Google sign-in options.
  
  
• New API Endpoints – Customer Metrics
  We’ve added new endpoints to our API gateway, allowing developers to programmatically retrieve:

  • Customer Lifetime Value

  • Repeat Purchases

  • Subscribe & Save metrics

  • Cancellations and Refunds

These endpoints support deeper client segmentation and improved lifecycle modeling in external tools.

June 2025

Features

• Cross-Channel Product Sales – Advertising Metrics
  The Cross-Channel Product Sales report has been extended to include key advertising performance metrics such as Ad Spend, Ad Sales, ACoS, and TACoS. This allows users to view retail and media performance side by side, providing a more complete view of product-level performance across Amazon markets.
  
  
• Custom AMC Queries – Save & Share
  Users can now save their custom AMC queries and make them available via the AMC report library. Saved queries can also be shared with colleagues, enabling consistent use of custom reporting logic across teams.
  
  
• TikTok Shop – Demo Data Support
  Demo data for TikTok Shop is now available in our demo environment, making it easier for users to preview TikTok data visualizations and workflows before connecting a live store.
  
  
• TACoS Accuracy for Amazon Vendor Channels
  TACoS calculations for Amazon Vendor accounts are now dynamically aligned with the selected revenue metric (Ordered or Shipped Revenue). This ensures consistency across advertising and revenue-based metrics.
  
  
• Shopify Sales Processing – Returns Handling
  Our Shopify integration has been enhanced to better handle product returns in alignment with Shopify’s own methodology. This improves reconciliation accuracy and brings reporting in line with Shopify-native expectations.
  
  
• Cross-Channel Report – Export Options
  Additional export formats have been added to the Cross-Channel Product Sales report. These enhancements make it easier to conduct further analysis using external tools like Excel or Google Sheets.

May 2025

Features

• AMC Insights Module (General Availability)
  Our Amazon Marketing Cloud (AMC) Insights module is now available to all users on agency plans and as an add-on for non-agency plans. This release includes five pre-built AMC reports—Path to Conversion, New-to-Brand, Gateway ASINs, First & Last Touch Attribution, and DSP & Sponsored Ads Overlap—designed for agencies wanting to unlock AMC value without writing SQL. Each report includes AI-generated commentary, time-based comparisons, and scheduling functionality. This represents a major step in making AMC more accessible and impactful.

• Custom AMC Queries (Beta Program)
  We are currently working with a selected group of users to test the ability to create and save custom AMC queries directly within the application. This feature is aimed at offering more flexibility for power users while maintaining usability.

• Expanded Enterprise Demo Data
  Our demo data environment has been significantly expanded for enterprise customers. It now includes AMC report examples and data for key advertising platforms including Facebook Ads, Google Ads, and TikTok Ads—ideal for use in sales and training conversations.

Enhancements

• Sales by Period Report – Metric Expansion
  The Sales by Period report now includes a wider range of metrics, providing greater flexibility for performance tracking and analysis.

• Cross-Channel Product Sales – SKU Toggle
  Users can now toggle between Seller SKUs and Product SKUs (ASINs), allowing for improved product comparison across platforms and regions.

• Product Profitability – Percentage Profit
  A new percentage profit metric has been added to the Product Profitability module, offering better visibility into unit-level performance.

• Zalando – Sales by Parent Report
  A new Sales by Parent report is now available for Zalando, allowing performance tracking at the parent product and colour variant level.

• Organizational Report Comments
  Account managers can now add report-level commentary that is visible to all users within the same organization. This simplifies internal workflows by removing the need to share logins for feedback and approvals. (Internal notes remain user-specific.)

• Vendor Account Budget and Forecasting
  Vendor users can now enter revenue and advertising spend targets—bringing this feature in line with what's long been available to marketplace sellers.

• Optional CSV Downloads in Reports
  Reports now support optional CSV downloads, allowing recipients to extract underlying chart and table data for further analysis.

• Japan Time Zone Support
  Improved support for Japan Standard Time (JST) ensures accurate reporting and scheduling for users operating in the Japanese market.

• Ongoing UI Enhancements
  Continued refinements to the platform’s interface have been implemented to improve usability, responsiveness, and visual clarity.

April 2025

Features

• AMC Insights Module (Beta Release)
  • Our new Amazon Marketing Cloud (AMC) Insights module is now available to beta users. This release features five pre-built AMC reports—Path to Conversion, New-to-Brand, Gateway ASINs, First & Last Touch Attribution, and DSP & Sponsored Ads Overlap—designed specifically for agencies looking to unlock AMC insights without writing SQL. Each report includes AI-generated commentary and side-by-side comparison tools to help track performance changes over time. This marks a significant milestone in our efforts to simplify advanced retail media analytics.

• MercadoLibre Brazil Marketplace Connector
  • Support for MercadoLibre Brazil is now available, enabling integration and reporting for sellers operating in the Brazilian market.

Enhancements

• Meta Developer Certification
  • MerchantSpring is now an officially approved Meta Developer, allowing deeper platform integration and expanded advertising support for Facebook and WhatsApp.

March 2025

Features

• Amazon Marketing Console (Alpha Release)
  • The first version of the Amazon Marketing Console (AMC) was released to a small group of beta testers. This version is being used to collect feedback on usability and feature prioritization.

Enhancements

• Sales by Period Report – Product Filtering
  • Users can now filter the Sales by Period report by SKU or ASIN, enabling targeted product-level reporting.
• Persistent Metric and Column Preferences
  • The system now remembers your selected columns and metrics, streamlining workflows across sessions.
• Hybrid Report – Sales Metric Selector (Vendor Customers)
  • Vendor customers can now choose between Ordered Revenue or Shipped Revenue as the default metric in hybrid reports.
• Sales by Product Report – UI Enhancements
  • Minor visual improvements were made to the Sales by Product Across Channels report to improve user experience.

February 2025

Features

• Yahoo Japan Marketplace Connector
  • A new connector is now available for Yahoo Japan, supporting marketplace integration for Japan’s second-largest e-commerce platform.
• Meta Advertising Connector
  • MerchantSpring now supports advertising data from Facebook and WhatsApp, allowing for campaign analysis across Meta’s key advertising surfaces (excluding Facebook Marketplace).

Enhancements

• Sales by Product Report – UI and Functionality Updates
  • UI performance improvements and cosmetic updates to the report interface.
  • Advertising data is now available within the report for deeper cross-channel analysis.
• API Gateway – COGS Upload Simplification
  • The COGS upload endpoint now allows shipping cost to be optional, simplifying the data upload process for developers.

January 2025

Features

• Amazon Advertising Portfolio Integration
  • Users can now connect Amazon Advertising portfolios as standalone channels or link them directly to existing seller accounts for unified channel insights.
• Retail Analytics – Product-Level Metrics
  • New metrics have been added to enhance retail analytics at the product level, supporting more granular performance evaluations.

Enhancements

• Vendor P&L – Demo Data Improvements
  • Demo data for vendor profitability reporting has been improved to offer a more realistic and intuitive sample environment.

December 2024

Features

• TikTok Shop Connector (Non-US Markets)
  • Support is now available for connecting TikTok Shop accounts outside the US, including in Europe and Asia, extending global marketplace coverage.
• Product Sales by Channel Report (v1)
  • A new report that allows users to compare product performance across channels using over a dozen performance metrics per SKU.

Enhancements

• Amazon Seller – Conversion Metrics
  • Session conversion metrics have been added alongside existing page conversion to provide deeper insight into conversion funnel performance.
• Year-on-Year Comparison Enhancements
  • Users can now choose to compare current performance to either the same calendar week or the same fiscal week in the previous year.
• Vendor P&L – Expanded Upload and Filter Support
  • Users can upload COGS and trading terms by vendor code.
  • The Vendor P&L module now supports reporting when filtered by specific channels.

November 2024

Features

• Amazon Vendor P&L (Full Availability) 
  • The Amazon Vendor Profit and Loss module is now available to all Amazon Vendor customers, providing a complete view of vendor profitability.
  • Key features include:
    • Profitability insights at both the vendor group level and vendor code level.
    • Detailed Sell-In and Sell-Out views to track revenue and cost flows.
    • Incorporation of Cost of Goods (COGS), rebates, trade terms, chargebacks, and advertising costs for a comprehensive financial picture.
      
      

October 2024

Features

• Privalia & Veepee Marketplace Connectors
  • New connectors are now available for Privalia and Veepee marketplaces in Europe, enabling seamless integration for sellers on these platforms.

Enhancements (Early Release Participants Only)

• Amazon Vendor P&L Early Release Updates 
  
  • For participants in the early release program, the Amazon Vendor Profit and Loss module was enhanced to include:
    • Cost of Goods (COGS) entry by vendor code.
    • Profitability views filterable by vendor code.
    • New Sell-In and Sell-Out views for greater revenue and cost flow visibility.

• Refund and Cancellation Analytics for Walmart and eBay
  • Expanded support for Refund and Cancellation Analytics, now available for Walmart and eBay, following the earlier release for Zalando.
    
    

September 2024

Features

• Cancellation and Refunds Module for Zalando
  • The first version of the Cancellation and Refunds Module is now live, supporting Zalando as the initial channel.
• Google Shopping Advertising Connector
  • Sellers and brands can now link their Google Shopping advertising accounts to MerchantSpring for comprehensive advertising reporting.
• Vendor P&L (Early Release Program)
  • The first version of the Vendor Profit and Loss module was introduced to select users, enabling early exploration of this new feature.

Enhancements

• Bol.com Advertising API Migration
  • Successfully migrated Bol.com advertising integration from the legacy Mobiya platform to their new proprietary API for improved functionality.
• Profitability Schema Enhancements
  • Cost of Goods (COGS) can now be shared across an organization, offering more flexibility in profitability reporting.
    
    

August 2024

Enhancements

• Client Reporting Module Enhancements: New functionality now allows for multiple sets of commentary to be added and linked to different sections in single-channel reports. Additionally, for the first time, users can include commentary in multi-channel reports through our tagging mechanism.
• Customer Lifetime Value and Repeat Purchases: These modules have been refined, with demo data now available in user accounts, giving customers the opportunity to explore the features before applying them to their own data.
• European VAT Adjustments: To address recent VAT changes in Europe, where Amazon now includes VAT in FBA and seller fees, we’ve updated our system to ensure accurate profitability tracking by refining the handling of these financial events.
• Enterprise API Gateway Functionality: Enhancements for enterprise clients include automated API key provisioning with webhook confirmation. Additionally, users can now upload their cost of goods via API, offering more flexibility alongside manual upload options.
  
  

July 2024

Features

• Subscribe-and-Save: Amazon SnS reporting is now available for Seller and Vendor accounts.
• Multiple New Connectors: MerchantSpring has added support for a number of additional marketplaces, including Amazon SA  (South Africa), Wayfair, Snappy, Obelink, and Bed Bath and Beyond.   

Enhancements

• Filtered channels: Users can now create a filtered channel directly from the 'Sales by Group' page,  negating the need to step through the connection wizard.
• Client reports:  Advertising performance by product is now available as a report element. 
  
  

June 2024

Features

• Customer Lifetime Value: LTV and repeat purchase analytics are now available to 'early access' users pending a wider roll-out later this month. 
• More Filtered Channels: Merchant-of-Record providers can now split their Walmart and eBay accounts into separate sub-channels for each client.

Enhancements

• Vendor Reporting: New multi-channel vendor reporting elements allowing you to report Shipped Revenue metrics across vendor accounts and countries. 
• Profitability: Enter or update your product unit costs directly on our platform, thus negating the need to perform a CSV upload for a smaller batch of unit cost updates.
• Filtered Channels: Ability to link multiple advertising portfolios to a single filtered channel.
  
  

May 2024

Features

• TikTok Ads: Assess your TikTok advertising performance alongside other retail media channels to streamline your media planning efforts.
• Otto Connector: View your Otto marketplace performance alongside Amazon, Zalando, Kaufland and other German ecommerce channels.
• Client Report Templates: Save and reuse report configurations across clients to enhance consistency and efficiency in reporting.

Enhancements

• Product Attributes for DSP Advertising: Enhanced product information integration for Amazon DSP and Standalone Ads, improving account reporting.
• Zalando Enhancements: New functionality to view all Zalando countries as a single consolidated channel, simplifying regional analysis.
• Client Reports Searchability: Improved search feature allow you to easily locate and manage reports across your organization, including reports created by others in your organisation.
• Sync Progress: Enhanced visibility and reporting of channel synchronization status.
• Bol.com API Upgrade: Transition to the latest Products API to ensure smoother data integration.
• Sales by Product Performance: Optimized performance for exporting sales data of large product catalogues.

April 2024

Features

• Budgets and Targets Module: This new tool aids agencies in precisely setting sales budgets and forecasts, comparing performance against custom targets and historical data, and adjusting plans as market conditions evolve. Available across Amazon 3P and over 120 channels, it ensures better client alignment and satisfaction.

Enhancements

• Sales by Country: Enhanced reporting capabilities that allow tracking of sales performance by shipping address country.
• API Gateway: Improved API order support tailored for enterprise clients.
• White-label Customization: New feature for users to upload their own branding assets, enhancing personalization.

March 2024

Features

• Dynamic Brand Groups: Automatically updates new product additions in custom groups and syncs every four hours, saving significant time and enhancing data accuracy.
• Walmart Profitability Analytics Module: A robust tool providing detailed profitability insights at both the account and product levels, including cross-platform profitability comparisons. Now available for free to all existing customers.

Enhancements

• Seat Administration: Enhanced overview of seat usage and channel connections within the organization.
• FBA Inventory Enhancements: Updated inventory reporting includes out-of-stock estimates and re-order dates, with multiple updates per day.

February 2024

Features

• Dynamic Brand Groups: Similar to the March release, these groups automate updates and syncing, facilitating operational efficiency and decision-making.

Enhancements

• Filtered Channel Options: Allows for the creation of filtered channels based on product or brand groups for Zalando, Bol.com, and Mirakl-based marketplaces, improving report accuracy within the master channel.

January 2024

Features

• New Channel Connectors: Expanded connectivity with Walmart Mexico and Canada, Kaufland, and Otto, opening new markets and audience opportunities.
• API Gateway Enhancement: Updated to include vital new data sets such as Amazon Profitability Data, Amazon BuyBox Data, and FBA Inventory Data.

Enhancements

• Client Reporting Improvements: Customizable report scheduling, metrics configuration, and inclusion of various time periods for more insightful decision-making.
• Multi-Factor Authentication (MFA): Introduced to add a vital layer of security, protecting user account integrity and data.