Release Notes

September 2026

Features

• Profit & Loss for TikTok Shop Your TikTok Shop store now flows into the Profitability module, with revenue, platform commission, affiliate commissions, transaction fees, shipping, discounts, and refunds all broken out by store, period, and product. Figures follow TikTok’s settlement dates, so your P&L lines up with your TikTok payouts.
• AI Chart Builder (Limited Beta) Describe the chart you want and the AI agent builds it, using live data from your connected channels. Combine sales and advertising data, add calculations, and pick the chart type that fits. Save any chart and add it to your custom dashboard, where it stays up to date automatically. Currently available to a small group of beta customers.

Enhancements

• Expanded Public API Further additions for technology partners and enterprise teams, all documented in the developer portal:
  • Search Query Performance endpoints, at ASIN and keyword level
  • Amazon Ads search terms endpoint, covering Sponsored Products and Sponsored Brands
  • Refunded cost of goods option on the Profitability, Sales by Group, and Custom Group endpoints
• MerchantSpring MCP — More Data, More Reliable Search Query Performance and campaign, ad group, keyword, and advertised product data are now available in your AI tool. We have also tightened reliability across advertising, profitability, sales, and reporting tools, and reports with no data for a period now say so clearly.
• Review Management — Refunded Order Filter The Refunded filter is back and now catches any order with a refunded item, even when other items in the order were kept. Review request automation can exclude refunded orders too, so you don’t ask unhappy customers for a review.

August 2026

Features

• Buy Box Performance for Amazon Vendor Amazon Vendor accounts can now track Featured Offer retention. Glance Views, Lost Featured Offer %, and a derived Buy Box % are available as headline metrics, a trend chart over time, and an ASIN-level breakdown. Vendor teams get the Buy Box visibility that Sellers have relied on for years.
• Profit & Loss for Shopify Your Shopify store now flows into the Profitability module, with Channel Profit, Product Profit, and profitability dashboard widgets. Product costs, manual cost entries, and Shopify financial events are all reflected, so your DTC channel sits alongside your marketplaces in a single margin view.
• Profit & Loss for Bol.com Bol.com sellers now get the same full Profit & Loss reporting already available for Amazon, Walmart, and Mirakl-powered marketplaces: revenue, fees, refunds, and net margin, broken down by store, time period, and product.
• MerchantSpring MCP — Expanded Coverage Our biggest expansion of the MerchantSpring MCP since the ChatGPT integration, bringing significantly more of the platform into your preferred AI tool:
  • Amazon product catalogue data
  • Vendor ASIN reporting
  • Budgets and forecasts, both viewing and updating
  • A guided cost of goods upload workflow, with status checking
  • Sign in with your MerchantSpring credentials, rather than needing Developer Portal credentials

Enhancements

• Cost Uploads — Clearer Feedback, Faster Availability Uploading a cost file now tells you straight away if any SKUs were not found in your product catalogue, and lists them so you can check they are correct and loaded against the right store. Those rows still load. Post-upload messaging now sets clear expectations for when costs appear in each profit view, and the Channel P&L reads costs directly rather than waiting on the next aggregation cycle.
• Configurable Recognition of Refunded Cost of Goods If your returns predominantly go back into resellable stock or are reimbursed by Amazon, refunded cost of goods can now be credited back into your P&L, rather than sitting against returned units and understating your profitability. Available on request.
• Walmart OAuth 2.0 Walmart connections have moved to OAuth 2.0, in line with Walmart’s current developer requirements. Existing connections carry across automatically, so there is nothing for you to reconnect.
• Expanded Public API Further additions for technology partners and enterprise teams building on our platform, all documented in the developer portal:
  • Budgets and Forecasts endpoint
  • Amazon catalogue product attributes for both Seller and Vendor accounts
  • Lost Featured Offer added to the Vendor ASINs endpoint
• More Accurate Amazon Refunds Refunds reporting now draws on Amazon’s Transactions API, improving accuracy and how closely your refund figures reconcile with Seller Central.
• Sales by Group — Column Sorting Columns across the Sales by Group section are now sortable, completing the redesign released in May.

July 2026

Features

• Settled vs Accrual Profitability View Every Profitability screen — Profit and Loss, Profitability by Channel, Profit by Group, Product-level Profitability, and more — now offers a toggle between a Settled view and a new Accrual view. The accrual view aligns with Amazon’s own Income & Activity Statements, so your numbers reconcile with what Seller Central shows you.
• Profit & Loss for Mirakl marketplaces If you sell on a Mirakl-powered marketplace — Catch, Best Buy Canada, Decathlon, Kroger, Express, B&Q, and hundreds of others — you now get the same full Profit & Loss reporting already available for Amazon and Walmart: revenue, fees, refunds, and net margin, broken down by store, time period, and product.
  

Enhancements

• Advertising API — Synchronous JSON Endpoints Campaigns, ad groups, keywords, and advertised products are now available as synchronous JSON endpoints, with the Vendor ASINs endpoint reworked to use the same request method, parameters, and response structure. A consistent shape across the whole advertising surface for anyone building against the gateway.
• Ad Spend Budgets for Standalone Advertising Channels Ad spend budget uploads now cover standalone advertising channels, not just advertising attached to a marketplace store. Standalone channels are brought in line with the rest of the Budgets and Targets module.
• Custom Group Management in MerchantSpring MCP Custom groups can now be created and managed directly from your MCP client, rather than only in the platform interface.

June 2026

Features

• Expanded public API New endpoints are available for technology partners and enterprise teams building on our platform, including Content Change Alerts, Custom Groups, and Tags — all paginated JSON, documented in our developer portal.
• API usage chart Account Settings → API Access now shows a usage chart alongside your key, so you can see your API call volume at a glance.
• Automatic API key provisioning Eligible organisations no longer need to request API Gateway credentials manually — keys are automatically generated for Admin and Owner users and available in Account Settings → API Access with a simple copy button.
• CPA metric for advertising Cost per acquisition (CPA) is now available on the Advertising Performance Summary, Performance by Channel, and Campaign reports.
• Order Management for Amazon Vendor Order Management — mark orders fulfilled and send tracking updates to Amazon — is now available for Vendor accounts, not just Seller.
  
  

Enhancements

• Cancelled & rejected units on Purchase Orders Vendor accounts can now see cancelled and rejected PO units by ASIN directly in MerchantSpring, on both the Sell-In by Product and Purchase Orders by Product screens.
• Advertising dashboard refresh Advertising widgets, tables, and charts have a modernised look with fully sortable columns, plus a new % Paid Sales metric on the Advertising Overview chart.

May 2026

Features

• Profit by Group The Seller Profitability module gains a new report, Profit by Group. The same product-level profitability metrics you already rely on, now applied to the custom groups you have defined, for a clear read on the profitability of a whole group of products. Useful for newly launched products, a seasonal range, or your largest parent SKUs.
• Order Management (Revamped) We have rebuilt the Order Management module for Fulfilled by Merchant (FBM) on Amazon, and extended it across all non-Amazon marketplaces, including Amazon Vendor Direct Fulfilment, so you can follow performance through to the end consumer. One view of fulfilment health, with the tools to close the gaps without leaving the platform:
  • Which orders are late and which shipped on time, with overall performance stats and where the risk sits.
  • Orders with missing tracking numbers flagged.
  • Upload tracking in MerchantSpring, and it passes back to Amazon to confirm shipment.
    
    
  Available for FBM on Amazon, Amazon Vendor Direct Fulfilment, and all non-Amazon marketplaces.

Enhancements

• Sales by Group (Redesigned) One of our most popular Sales Insights reports has been redesigned, with more than ten new metrics and much stronger comparison. Group custom ASINs or SKUs the way you think about your catalogue, and get a far richer read on how each part is performing over time.
• Suppressed Listing Notifications for Vendors Real-time suppressed-listing alerts, long available to Sellers, now reach Amazon Vendor accounts. A suppressed listing cannot sell, so we flag it the moment Amazon suppresses one, in time to act before the lost sales add up.
• Tag Management Editor A dedicated editor for creating, editing, and managing your tags, the channel portfolio that powers group reporting across Sales by Group and Profit by Group. Easier tag management at scale makes everything built on top of it more useful.

April 2026

Features

• Vendor Direct Fulfilment (DF) ReportingAmazon Vendor customers who operate Direct Fulfilment (DF) channels can now track and analyse their DF purchase orders alongside standard warehouse orders within MerchantSpring. This release delivers a complete DF reporting suite, including:
• Automatic ingestion of DF purchase orders via the Amazon SP-API, with a clear fulfilment type indicator ('Amazon' warehouse vs. 'Direct') across all order tables
• New DF revenue metrics - DF Sales, DF Sales %, DF Units, and DF Units % - added to the Purchase Order Trend chart
  
• DF columns now available in the Sales by Product, Most Ordered, and Least Ordered product tables, with full column selector and CSV export support
  
• DF purchase orders flow through to the Vendor Profitability module, ensuring your P&L reflects the true contribution of Direct Fulfilment activity 
  

Enhancements

• Dashboard - Ordered Revenue Trend Widget A new Ordered Revenue Trend widget is now available within the multichannel dashboard. Similar to the existing Shipped Revenue widget for Vendor accounts, this widget provides a clear trend view of Ordered Revenue over time - ideal for Vendor customers who use Ordered Revenue as their primary reporting metric.
• Tag ManagementFull Rollout The tag management redesign and Sales by Tag drill-down enhancements first released in March have now been fully rolled out to all accounts. This includes the new matrix-style tag management screen, the redesigned Channels configuration view, and the complete set of drill-down metrics and export options for the Sales by Tag report.
• Order Fulfilment Status View A new orders fulfilment view gives you a clear, tabular breakdown of order status and shipping history across your channels. You can see fulfilment progress, carrier details, and shipping timelines in one place, making it easier to monitor last-mile performance and handle customer queries without leaving the platform.
• Seller Profitability - Manual Cost EntrySellers can now enter or update individual product costs directly within the Profitability P&L module, without needing to prepare and upload a CSV file. This is particularly useful for making quick, one-off cost updates on a small number of products.
• Listing Suppression Notifications for VendorsGeneral Availability Suppression notifications for Amazon Vendor accounts, introduced in February for selected accounts, are now available to all eligible vendor customers. The platform monitors your vendor catalogue in real time and alerts you when a listing is suppressed, giving your team the visibility to act before availability or revenue is impacted.

March 2026

Features

• Amazon Profitability by Custom GroupAmazon sellers can now view profitability metrics filtered by custom product groups. Whether your groups are organised by brand, category, or any other dimension, you can now slice your P&L to match the way your business thinks about performance - without needing to export data for further analysis.
• Purchasable AI Credit Top-UpsTeams that rely heavily on AI-powered features - including report commentary, AMC query generation, and AI insights - can now purchase additional AI credit allocations directly within MerchantSpring. This provides flexibility to scale AI usage without requiring a plan change.

Enhancements

• Sales by Tag - Additional Metrics and Export
  Building on the Sales by Tag drill-down released in February, we've added a significant set of new capabilities:
  • Advertising metrics: Ad Spend, Ad Sales, ACoS, and TACoS alongside sales data
  • Health metrics and Net PPM (value and %) for margin visibility at the tag level
  • A comparison toggle for period-over-period analysis
  • Column reordering and additional summary metrics in the drill-down view
  • CSV download for all drill-down data
  Sorting is available by tag name or sales value, and currency conversion is applied automatically for multi-market accounts.
• Tag Management - Redesigned InterfaceThe tag management experience has been rebuilt. A new matrix-style tag management screen makes it easier to create, view, and assign tags at scale across your channel portfolio. The My Account > Channels screen has also been redesigned to provide a cleaner and more intuitive layout for managing channel-level tag assignments.
• Retail Analytics - Shipped Revenue in Products TableThe Products table within the Retail Analytics module now includes Shipped Revenue as an available metric. This gives Amazon Vendor customers a more complete view of product-level performance alongside the existing Shipped COGS column, enabling more accurate margin analysis at the product level.
• Vendor Retail Analytics - Net PPM MetricsNet PPM % and Net PPM $ have been added to the Shipped Revenue chart and the by-Country breakdown table within the Vendor Retail Analytics module. This enables deeper profitability analysis at both the overall account level and on a country-by-country basis.
• Content Alerts - Bulk Change AcceptanceUsers reviewing content change alerts can now accept all pending changes across their entire product catalogue in a single action. An optional date filter allows you to accept only changes that occurred before a specific date, giving teams greater control when processing a backlog of content updates.
• Invoice Delivery via EmailA new toggle in the Billing Details section of your account settings allows you to opt in to receiving MerchantSpring invoices by email. Once enabled, invoices are automatically delivered to your registered billing address each billing cycle.

February 2026

Features

• Search Query Performance Reporting for Amazon (Sellers)
  We introduced Search Query Performance reporting for Amazon seller channels, providing visibility into the full purchase funnel—from search through to purchase. Sellers can identify opportunities to grow performance at each stage of the funnel and benchmark results against competitors. This feature is available on all plans.

• Sales Reporting by Tag
  We added the ability to analyze sales performance by tag. Similar to the Sales by Channel view, users can now report on sales grouped by tags, with a detailed drill-down view available directly from the dashboard.

Enhancements

• Shopify Connection Update
  The Shopify connection process has been updated to align with Shopify’s latest developer guidelines.

• Expanded Report Scheduling Controls
  Users now have greater control over report delivery timing. Reports can be scheduled earlier or later with expanded delay options, including the ability to postpone delivery by up to several weeks.

• New Dashboard Experience – Full Rollout
  The new dashboard experience has now been fully rolled out to all customers following strong feedback during the preview period.

January 2026

Features

• Conversational AI Agent (Beta Launch)
  We launched the beta version of our conversational AI agent within MerchantSpring. This agent enables users to ask natural-language questions and instantly generate insights, reports, and visualizations using data across all connected channels and domains. AI-generated reports can also be shared externally, making it easier to collaborate and communicate insights with stakeholders.

Enhancements

• Self-Serve Seat Purchases
  Customers can now purchase additional user seats directly within the platform without needing to contact MerchantSpring support, enabling instant access and faster scaling.
  
  
• Expanded Sales by Channel Metrics
  We added additional metrics to Sales by Channel reporting, including page views and conversions, providing deeper insight into traffic and performance.
  
  
• Vendor Profitability Report – CSV Export
  A CSV download option is now available for monthly vendor profitability reports, making it easier to analyze and share data externally.
  
  
• Amazon Seller Filtered Channels – Additional Metrics
  We introduced new metrics for Amazon seller filtered channels, including sessions, session conversion rate, and conversions, alongside existing page view and conversion metrics.
  
  
• Continued Dashboard Enhancements
  We continued expanding the new dashboard experience with additional widgets and report elements, including:
  • Sales by Channel
  • Profitability by Channel
  • Advertising by Channel
  • Cross-Channel Performance by Product

December 2025

Features

• Seat Management for Agencies and Enterprise Brands
  We launched a new seat management module designed for agencies and large brands. This feature allows organizations to create and manage user seats, define access levels across their channel portfolios, and issue logins to white-label instances for external clients. This provides greater control, scalability, and flexibility for complex account structures.

Enhancements

• New Marketplace Integrations
  We expanded marketplace coverage with support for:
  • Leroy Merlin (Spain)
  • Kohl’s (United States)
    
    
• Advertising Enhancements
  • Added support for TikTok GMV Max campaigns.
  • Introduced Shipped Units as a new metric within Subscribe & Save reporting.
    
    
• API Gateway – Vendor Sales by Period
  We extended our API gateway to include Sales by Period reporting for vendors, aligning API capabilities with functionality released in the UI during the previous month.
  
  

November 2025

Features

• New Dashboard Experience (Soft Launch – Opt-In)
  We introduced a soft launch of our new dashboard experience, available as an opt-in for customers. The new dashboard delivers a refreshed look and feel, improved performance with faster load times, and significantly greater flexibility. Users can now create, configure, and manage custom dashboard views for themselves and for their wider organization. This enhancement is particularly valuable for customers seeking deeper customization while maintaining the robustness and reliability of the MerchantSpring platform they’re familiar with.

Enhancements

• Content Change Alerts – Mirakl-Based Marketplaces
  We added support for content change alerts across Mirakl-based marketplaces. Brand and marketplace managers can now be notified when listing content changes occur, helping teams proactively monitor and protect brand content across Mirakl channels.
  
  
• Extended BSR Reporting for Amazon Filtered Channels
  Best Seller Rank (BSR) reporting has been extended to Amazon filtered channels, providing sellers with greater visibility into product performance across segmented storefronts.
  
  
• Buy Box Reporting in Reports Module
  We added Buy Box metrics to the reporting module, enabling customers to surface Buy Box performance directly within reports shared with internal teams or external clients.
  
  
• Promotional Discount Toggle (Available on Request)
  We introduced a configurable toggle that allows customers to include or exclude promotional discounts when viewing Total Business Overview metrics. This feature is currently available on request.

October 2025

Features

• Content Change Alerts
  We’ve introduced Content Change Alerts, a powerful new capability that automatically detects and notifies you when changes occur on your product display pages across Amazon (Vendor & Seller), and Walmart. Whether it’s a title, image, bullet point, or parent-child relationship, you’ll now be instantly informed — helping you stay in control of your brand presence and product accuracy. 

• MCP Expansion – ChatGPT Integration
  As part of our ongoing investment in AI enablement, we’re excited to announce that MerchantSpring MCP now integrates with most versions of ChatGPT. This broadens our ecosystem of MCP-compatible clients, giving users the ability to generate insights, run data queries, and explore retail analytics directly through their preferred AI interface.

• Amazon Vendor: Revenue by Period Report: Our Retail Analytics module for Amazon Vendor customers has been expanded with the introduction of the Revenue by Period report. This enhancement provides detailed trend analysis across metrics such as glance views, conversion rates, shipped and audited revenue, cost of goods (COGS), and advertising spend — all consolidated on a single page.  Reports can be viewed at both the total vendor account level and filtered by ASIN, making it easier to evaluate performance trends and optimize strategies.

Enhancements

• Dashboard Redesign (Beta)

  We’re continuing work on our dashboard redesign, focused on delivering greater flexibility and customization. Early beta users now have access to new layout options and configurable widgets, enabling more personalized reporting experiences.

September 2025

Features

• Amazon Attribution Reporting
  We’ve introduced support for Amazon Attribution, allowing you to report on Amazon sales generated through external advertising campaigns or sources such as Facebook, Google, and your own website. This feature provides a more complete view of performance across all advertising fronts.
  
  
• TikTok Shop U.S. + Advertising
  We now support TikTok Shop in the U.S., in addition to the global TikTok Shop integrations already available. Alongside this, we’ve added TikTok Advertising support, enabling agencies and brands to analyze TikTok’s growing eCommerce ecosystem with greater depth.

Enhancements

• Kindle Direct Publishing – Sponsored Brand Campaigns
  You can now track advertising performance for Kindle Direct Publishing sellers through Sponsored Brand campaigns. This enhancement expands our advertising coverage for author and book publishers on Amazon.
  
  
• Customer Path to Purchase – Repeat Purchases
  Our Path to Purchase query has been upgraded to include cases where the first and second products are the same ASIN. This provides greater insight into repeat purchase behavior and product-level loyalty.
  
  
• New API Endpoints – Sales & Advertising
  We’ve expanded our API gateway with several new endpoints to improve reporting flexibility:
  
  

  • Sales by Period Report: Pull channel and product-level trend data in JSON format with the ability to filter by ASIN or SKU.

  • Sales by Channel Report: Retrieve sales performance across all channels with a single API call.

  • Advertising by Channel Report: Query performance across all advertising channels—including Amazon, Facebook, Google, MercadoLibre, Instacart, and Criteo—in one consolidated endpoint.

• MCP Server Enhancements
  We’ve continued to enhance our MCP server with new endpoints and improved accuracy. These updates support custom insights and reporting within Cloud Desktop, Cursor, and other MCP-enabled AI tools.

August 2025

Features

• Global Channel Tags
  We’ve introduced Global Channel Tags to support better collaboration and consistent reporting across teams. Tags are now defined at an organization level rather than being user-specific. Only Administrators and Account Owners can create and manage these tags, but they are visible to all users with access to the associated channels. This enhancement allows organizations to share common reporting views and streamline workflows.
  
  
• AI Credit Management System
  We’ve implemented organization-level tracking for AI credit usage across all AI-powered features, including report commentary, insights, and AMC query generation. Each plan now includes a free allocation of AI tokens, giving you visibility and control over AI consumption within your organization.
  
  
• MCP Server Beta – API Gateway Expansion
  We’ve released a closed beta of our MCP server, enabling users to access MerchantSpring data via MCP clients such as Claude AI or Cursor. This API-driven capability allows teams to run custom queries and build tailored insights. Interested customers can request access to join the beta program.

July 2025

Features

• AI-Powered Report Commentary
  We’ve introduced AI-generated report commentary across several key modules. This feature allows users to automatically generate insights and client-facing commentary within reports—saving time and making account reviews more insightful. The commentary adapts to the report context and is ideal for use in agency reporting workflows.
  
  
• Custom AMC Query Editor + Natural Language Prompting
  Our AMC Insights module now supports custom queries using natural language prompts. Users can type plain-English requests to generate AMC SQL queries, removing the need for technical SQL knowledge. This functionality is powered by our AI-based query engine and enables advanced users to build and save tailored AMC reports faster.
  
  
• Connect Your Own AMC Instance
  Users can now connect their own AMC instance to MerchantSpring, enabling direct access to live AMC data. This feature provides agencies with greater control over their data environment while continuing to benefit from our user-friendly interface and insights tooling.
  
  
• Customer Path Report – Repeat Purchase Analysis
  A new Customer Path report is now available within the Repeat Purchases module. It shows the first product a customer bought (Gateway ASIN), what they purchased next, how long it took, and their cumulative value. This allows agencies and brands to identify entry products that drive long-term value and design better cross-sell strategies.
  
  
• Shopify Demo Data Now Available
  Our demo environment has been updated to include Shopify performance data. This is particularly useful for sales teams and new users exploring the platform’s omnichannel analytics capabilities.
  
  
• Instacart Ads Connector
  We now support Instacart as a standalone advertising connector. Agencies operating in North America can integrate Instacart ad performance into their existing dashboard and benchmark it against other ad channels such as Meta and Google.
  
  
• Google Ads MCC Support
  Our Google Ads connector has been upgraded to support MCC (My Client Center) accounts. This allows agencies to manage and analyze multiple Google Ads accounts under a single parent login—making portfolio-wide performance tracking easier and more scalable.

Enhancements

• VAT Breakdown for Zalando and Bol.com
  VAT logic has been added to our European marketplace integrations for Zalando and Bol.com. This enhancement enables more accurate revenue tracking and profit analysis, even though native APIs do not provide VAT detail.
  
  
• FBA Inventory – AWD Coverage
  North American sellers can now view Amazon Warehousing & Distribution (AWD) inventory and inbound shipments directly within our FBA Inventory reports. This is also factored into inventory cover and replenishment logic for more accurate forecasting.
  
  
• Microsoft Single Sign-On (SSO)
  You can now log in to MerchantSpring using your Microsoft account, in addition to existing Google sign-in options.
  
  
• New API Endpoints – Customer Metrics
  We’ve added new endpoints to our API gateway, allowing developers to programmatically retrieve:

  • Customer Lifetime Value

  • Repeat Purchases

  • Subscribe & Save metrics

  • Cancellations and Refunds

These endpoints support deeper client segmentation and improved lifecycle modeling in external tools.

June 2025

Features

• Cross-Channel Product Sales – Advertising Metrics
  The Cross-Channel Product Sales report has been extended to include key advertising performance metrics such as Ad Spend, Ad Sales, ACoS, and TACoS. This allows users to view retail and media performance side by side, providing a more complete view of product-level performance across Amazon markets.
  
  
• Custom AMC Queries – Save & Share
  Users can now save their custom AMC queries and make them available via the AMC report library. Saved queries can also be shared with colleagues, enabling consistent use of custom reporting logic across teams.
  
  
• TikTok Shop – Demo Data Support
  Demo data for TikTok Shop is now available in our demo environment, making it easier for users to preview TikTok data visualizations and workflows before connecting a live store.
  
  
• TACoS Accuracy for Amazon Vendor Channels
  TACoS calculations for Amazon Vendor accounts are now dynamically aligned with the selected revenue metric (Ordered or Shipped Revenue). This ensures consistency across advertising and revenue-based metrics.
  
  
• Shopify Sales Processing – Returns Handling
  Our Shopify integration has been enhanced to better handle product returns in alignment with Shopify’s own methodology. This improves reconciliation accuracy and brings reporting in line with Shopify-native expectations.
  
  
• Cross-Channel Report – Export Options
  Additional export formats have been added to the Cross-Channel Product Sales report. These enhancements make it easier to conduct further analysis using external tools like Excel or Google Sheets.

May 2025

Features

• AMC Insights Module (General Availability)
  Our Amazon Marketing Cloud (AMC) Insights module is now available to all users on agency plans and as an add-on for non-agency plans. This release includes five pre-built AMC reports—Path to Conversion, New-to-Brand, Gateway ASINs, First & Last Touch Attribution, and DSP & Sponsored Ads Overlap—designed for agencies wanting to unlock AMC value without writing SQL. Each report includes AI-generated commentary, time-based comparisons, and scheduling functionality. This represents a major step in making AMC more accessible and impactful.

• Custom AMC Queries (Beta Program)
  We are currently working with a selected group of users to test the ability to create and save custom AMC queries directly within the application. This feature is aimed at offering more flexibility for power users while maintaining usability.

• Expanded Enterprise Demo Data
  Our demo data environment has been significantly expanded for enterprise customers. It now includes AMC report examples and data for key advertising platforms including Facebook Ads, Google Ads, and TikTok Ads—ideal for use in sales and training conversations.

Enhancements

• Sales by Period Report – Metric Expansion
  The Sales by Period report now includes a wider range of metrics, providing greater flexibility for performance tracking and analysis.

• Cross-Channel Product Sales – SKU Toggle
  Users can now toggle between Seller SKUs and Product SKUs (ASINs), allowing for improved product comparison across platforms and regions.

• Product Profitability – Percentage Profit
  A new percentage profit metric has been added to the Product Profitability module, offering better visibility into unit-level performance.

• Zalando – Sales by Parent Report
  A new Sales by Parent report is now available for Zalando, allowing performance tracking at the parent product and colour variant level.

• Organizational Report Comments
  Account managers can now add report-level commentary that is visible to all users within the same organization. This simplifies internal workflows by removing the need to share logins for feedback and approvals. (Internal notes remain user-specific.)

• Vendor Account Budget and Forecasting
  Vendor users can now enter revenue and advertising spend targets—bringing this feature in line with what's long been available to marketplace sellers.

• Optional CSV Downloads in Reports
  Reports now support optional CSV downloads, allowing recipients to extract underlying chart and table data for further analysis.

• Japan Time Zone Support
  Improved support for Japan Standard Time (JST) ensures accurate reporting and scheduling for users operating in the Japanese market.

• Ongoing UI Enhancements
  Continued refinements to the platform’s interface have been implemented to improve usability, responsiveness, and visual clarity.

April 2025

Features

• AMC Insights Module (Beta Release)
  • Our new Amazon Marketing Cloud (AMC) Insights module is now available to beta users. This release features five pre-built AMC reports—Path to Conversion, New-to-Brand, Gateway ASINs, First & Last Touch Attribution, and DSP & Sponsored Ads Overlap—designed specifically for agencies looking to unlock AMC insights without writing SQL. Each report includes AI-generated commentary and side-by-side comparison tools to help track performance changes over time. This marks a significant milestone in our efforts to simplify advanced retail media analytics.

• MercadoLibre Brazil Marketplace Connector
  • Support for MercadoLibre Brazil is now available, enabling integration and reporting for sellers operating in the Brazilian market.

Enhancements

• Meta Developer Certification
  • MerchantSpring is now an officially approved Meta Developer, allowing deeper platform integration and expanded advertising support for Facebook and WhatsApp.

March 2025

Features

• Amazon Marketing Console (Alpha Release)
  • The first version of the Amazon Marketing Console (AMC) was released to a small group of beta testers. This version is being used to collect feedback on usability and feature prioritization.

Enhancements

• Sales by Period Report – Product Filtering
  • Users can now filter the Sales by Period report by SKU or ASIN, enabling targeted product-level reporting.
• Persistent Metric and Column Preferences
  • The system now remembers your selected columns and metrics, streamlining workflows across sessions.
• Hybrid Report – Sales Metric Selector (Vendor Customers)
  • Vendor customers can now choose between Ordered Revenue or Shipped Revenue as the default metric in hybrid reports.
• Sales by Product Report – UI Enhancements
  • Minor visual improvements were made to the Sales by Product Across Channels report to improve user experience.

February 2025

Features

• Yahoo Japan Marketplace Connector
  • A new connector is now available for Yahoo Japan, supporting marketplace integration for Japan’s second-largest e-commerce platform.
• Meta Advertising Connector
  • MerchantSpring now supports advertising data from Facebook and WhatsApp, allowing for campaign analysis across Meta’s key advertising surfaces (excluding Facebook Marketplace).

Enhancements

• Sales by Product Report – UI and Functionality Updates
  • UI performance improvements and cosmetic updates to the report interface.
  • Advertising data is now available within the report for deeper cross-channel analysis.
• API Gateway – COGS Upload Simplification
  • The COGS upload endpoint now allows shipping cost to be optional, simplifying the data upload process for developers.

January 2025

Features

• Amazon Advertising Portfolio Integration
  • Users can now connect Amazon Advertising portfolios as standalone channels or link them directly to existing seller accounts for unified channel insights.
• Retail Analytics – Product-Level Metrics
  • New metrics have been added to enhance retail analytics at the product level, supporting more granular performance evaluations.

Enhancements

• Vendor P&L – Demo Data Improvements
  • Demo data for vendor profitability reporting has been improved to offer a more realistic and intuitive sample environment.

December 2024

Features

• TikTok Shop Connector (Non-US Markets)
  • Support is now available for connecting TikTok Shop accounts outside the US, including in Europe and Asia, extending global marketplace coverage.
• Product Sales by Channel Report (v1)
  • A new report that allows users to compare product performance across channels using over a dozen performance metrics per SKU.

Enhancements

• Amazon Seller – Conversion Metrics
  • Session conversion metrics have been added alongside existing page conversion to provide deeper insight into conversion funnel performance.
• Year-on-Year Comparison Enhancements
  • Users can now choose to compare current performance to either the same calendar week or the same fiscal week in the previous year.
• Vendor P&L – Expanded Upload and Filter Support
  • Users can upload COGS and trading terms by vendor code.
  • The Vendor P&L module now supports reporting when filtered by specific channels.

November 2024

Features

• Amazon Vendor P&L (Full Availability) 
  • The Amazon Vendor Profit and Loss module is now available to all Amazon Vendor customers, providing a complete view of vendor profitability.
  • Key features include:
    • Profitability insights at both the vendor group level and vendor code level.
    • Detailed Sell-In and Sell-Out views to track revenue and cost flows.
    • Incorporation of Cost of Goods (COGS), rebates, trade terms, chargebacks, and advertising costs for a comprehensive financial picture.
      
      

October 2024

Features

• Privalia & Veepee Marketplace Connectors
  • New connectors are now available for Privalia and Veepee marketplaces in Europe, enabling seamless integration for sellers on these platforms.

Enhancements (Early Release Participants Only)

• Amazon Vendor P&L Early Release Updates 
  
  • For participants in the early release program, the Amazon Vendor Profit and Loss module was enhanced to include:
    • Cost of Goods (COGS) entry by vendor code.
    • Profitability views filterable by vendor code.
    • New Sell-In and Sell-Out views for greater revenue and cost flow visibility.

• Refund and Cancellation Analytics for Walmart and eBay
  • Expanded support for Refund and Cancellation Analytics, now available for Walmart and eBay, following the earlier release for Zalando.
    
    

September 2024

Features

• Cancellation and Refunds Module for Zalando
  • The first version of the Cancellation and Refunds Module is now live, supporting Zalando as the initial channel.
• Google Shopping Advertising Connector
  • Sellers and brands can now link their Google Shopping advertising accounts to MerchantSpring for comprehensive advertising reporting.
• Vendor P&L (Early Release Program)
  • The first version of the Vendor Profit and Loss module was introduced to select users, enabling early exploration of this new feature.

Enhancements

• Bol.com Advertising API Migration
  • Successfully migrated Bol.com advertising integration from the legacy Mobiya platform to their new proprietary API for improved functionality.
• Profitability Schema Enhancements
  • Cost of Goods (COGS) can now be shared across an organization, offering more flexibility in profitability reporting.
    
    

August 2024

Enhancements

• Client Reporting Module Enhancements: New functionality now allows for multiple sets of commentary to be added and linked to different sections in single-channel reports. Additionally, for the first time, users can include commentary in multi-channel reports through our tagging mechanism.
• Customer Lifetime Value and Repeat Purchases: These modules have been refined, with demo data now available in user accounts, giving customers the opportunity to explore the features before applying them to their own data.
• European VAT Adjustments: To address recent VAT changes in Europe, where Amazon now includes VAT in FBA and seller fees, we’ve updated our system to ensure accurate profitability tracking by refining the handling of these financial events.
• Enterprise API Gateway Functionality: Enhancements for enterprise clients include automated API key provisioning with webhook confirmation. Additionally, users can now upload their cost of goods via API, offering more flexibility alongside manual upload options.
  
  

July 2024

Features

• Subscribe-and-Save: Amazon SnS reporting is now available for Seller and Vendor accounts.
• Multiple New Connectors: MerchantSpring has added support for a number of additional marketplaces, including Amazon SA  (South Africa), Wayfair, Snappy, Obelink, and Bed Bath and Beyond.   

Enhancements

• Filtered channels: Users can now create a filtered channel directly from the 'Sales by Group' page,  negating the need to step through the connection wizard.
• Client reports:  Advertising performance by product is now available as a report element. 
  
  

June 2024

Features

• Customer Lifetime Value: LTV and repeat purchase analytics are now available to 'early access' users pending a wider roll-out later this month. 
• More Filtered Channels: Merchant-of-Record providers can now split their Walmart and eBay accounts into separate sub-channels for each client.

Enhancements

• Vendor Reporting: New multi-channel vendor reporting elements allowing you to report Shipped Revenue metrics across vendor accounts and countries. 
• Profitability: Enter or update your product unit costs directly on our platform, thus negating the need to perform a CSV upload for a smaller batch of unit cost updates.
• Filtered Channels: Ability to link multiple advertising portfolios to a single filtered channel.
  
  

May 2024

Features

• TikTok Ads: Assess your TikTok advertising performance alongside other retail media channels to streamline your media planning efforts.
• Otto Connector: View your Otto marketplace performance alongside Amazon, Zalando, Kaufland and other German ecommerce channels.
• Client Report Templates: Save and reuse report configurations across clients to enhance consistency and efficiency in reporting.

Enhancements

• Product Attributes for DSP Advertising: Enhanced product information integration for Amazon DSP and Standalone Ads, improving account reporting.
• Zalando Enhancements: New functionality to view all Zalando countries as a single consolidated channel, simplifying regional analysis.
• Client Reports Searchability: Improved search feature allow you to easily locate and manage reports across your organization, including reports created by others in your organisation.
• Sync Progress: Enhanced visibility and reporting of channel synchronization status.
• Bol.com API Upgrade: Transition to the latest Products API to ensure smoother data integration.
• Sales by Product Performance: Optimized performance for exporting sales data of large product catalogues.

April 2024

Features

• Budgets and Targets Module: This new tool aids agencies in precisely setting sales budgets and forecasts, comparing performance against custom targets and historical data, and adjusting plans as market conditions evolve. Available across Amazon 3P and over 120 channels, it ensures better client alignment and satisfaction.

Enhancements

• Sales by Country: Enhanced reporting capabilities that allow tracking of sales performance by shipping address country.
• API Gateway: Improved API order support tailored for enterprise clients.
• White-label Customization: New feature for users to upload their own branding assets, enhancing personalization.

March 2024

Features

• Dynamic Brand Groups: Automatically updates new product additions in custom groups and syncs every four hours, saving significant time and enhancing data accuracy.
• Walmart Profitability Analytics Module: A robust tool providing detailed profitability insights at both the account and product levels, including cross-platform profitability comparisons. Now available for free to all existing customers.

Enhancements

• Seat Administration: Enhanced overview of seat usage and channel connections within the organization.
• FBA Inventory Enhancements: Updated inventory reporting includes out-of-stock estimates and re-order dates, with multiple updates per day.

February 2024

Features

• Dynamic Brand Groups: Similar to the March release, these groups automate updates and syncing, facilitating operational efficiency and decision-making.

Enhancements

• Filtered Channel Options: Allows for the creation of filtered channels based on product or brand groups for Zalando, Bol.com, and Mirakl-based marketplaces, improving report accuracy within the master channel.

January 2024

Features

• New Channel Connectors: Expanded connectivity with Walmart Mexico and Canada, Kaufland, and Otto, opening new markets and audience opportunities.
• API Gateway Enhancement: Updated to include vital new data sets such as Amazon Profitability Data, Amazon BuyBox Data, and FBA Inventory Data.

Enhancements

• Client Reporting Improvements: Customizable report scheduling, metrics configuration, and inclusion of various time periods for more insightful decision-making.
• Multi-Factor Authentication (MFA): Introduced to add a vital layer of security, protecting user account integrity and data.