Amazon Search Query Performance

Find the revenue hiding in your search data.

Full-funnel performance from search to purchase. Compare against the market. Quantify exactly how much revenue you're leaving behind—in dollars.

300+
Agencies
35,000+
Brands
120+
Marketplaces

Analyze your Amazon Search Query Performance

See your full search funnel in a 15-min walkthrough.

or explore on your own
Start Free Trial — No Credit Card

Available on all plans, including trial.

Trusted by leading brands and agencies

Every sale starts with a search. Do you know where your funnel breaks?

Amazon captures over 40% of all US ecommerce sales (eMarketer, 2025). If your search funnel is leaking on the platform where nearly half of online revenue flows, you're losing money you can't even see. SQP shows you exactly where.
40%
of US ecommerce sales
run through Amazon

From search query to purchase. Every metric. Every ASIN.

The Funnel Overview

See the full search-to-purchase funnel for any ASIN. Spot where drop-offs happen at a glance.

  • Full funnel: Impressions → Clicks → Add to Cart → Purchases
  • Your share vs. total market at every stage
  • Month-over-month trend tracking
MerchantSpring SQP - Funnel Overview showing impressions to purchases

ASIN-Level Market Comparison

Compare your impression share, CTR, and conversion rate against the entire market. By ASIN. By metric.

  • Side-by-side performance vs. market for every ASIN
  • Identify which search terms you're winning and losing
  • Spot competitive gaps before they become revenue gaps
MerchantSpring SQP - ASIN-level market comparison table

The Opportunity Calculator

Set your target. See how much revenue you're leaving behind — in dollars. Prioritize the ASINs with the biggest gap.

  • Set target CTR, impression share, or conversion rate
  • Instant dollar-value estimate of missed revenue
  • Rank ASINs by revenue opportunity
MerchantSpring SQP - Opportunity Calculator showing revenue gaps

See your search funnel with your own data.

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See it in action, 120 seconds
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Why not just use Seller Central reports?

Amazon Brand Analytics gives you the raw data. MerchantSpring turns it into decisions you can act on today.

 
Brand Analytics
MerchantSpring SQP
Full-funnel visualization
— Shows funnel data in tables. No visual funnel chart. Manual interpretation required.
✓ Visual funnel from impressions to purchase. See drop-offs instantly.
Market benchmarking
— Shows share percentages. No visual side-by-side comparison.
✓ Your performance vs. the entire market, per ASIN, per metric, per search term.
Revenue opportunity sizing
✕ Not available. No way to estimate missed revenue.
✓ Opportunity Calculator shows dollar-value of missed revenue. Prioritize by impact.
Historical trend tracking
✕ View one period at a time. No time-series or automated comparisons.
✓ Up to 2 years of monthly trend data. Track performance over time automatically.
Multi-brand & multi-client
✕ One brand at a time in Seller Central. No cross-brand view.
✓ Switch between brands easily, no logging in and out of Seller Central. All clients accessible from one account.
Reporting integration
✕ Separate from your reporting workflow. Manual copy-paste into decks.
✓ Built into the reporting module. SQP data flows into client reports automatically.
AI-powered insights
✕ Not available. You interpret everything manually.
✓ Insights Agent analyzes your SQP data and surfaces actionable recommendations — what to fix, where to focus, and why.
Amazon Ads Advanced Partner
Official Amazon SP-API integrated
120+ marketplace integrations

Included on every plan.

SQP is available across all plans, including trial. The only difference is the number of ASINs covered.

Brand / Trial
20
Top ASINs
Individual brands getting started
Vendor
50
Top ASINs
Established brands with larger catalogs
Standard Agency
100
Top ASINs
Agencies managing multiple brands
Premier Agency
250
Top ASINs
High-volume agency operations
Global
500
Top ASINs
Enterprise and global operations
How are top ASINs selected? By total impressions, prioritizing the products with the highest visibility and optimization potential.

Frequently asked questions

Everything you need to know about Amazon SQP and how MerchantSpring helps you act on it.

SQP is a report inside Amazon Brand Analytics that tracks how shoppers move from searching a keyword to viewing, clicking, adding to cart, and purchasing a product. It also shows your brand's share of activity at each stage versus the total market.

No. SQP is only available to sellers enrolled in Amazon Brand Registry through Seller Central. It is not available to Vendor Central users. You need to be an Amazon Seller (3P) with Brand Registry and the Brand Analytics Selling Partner API role.

Available in:

North America (all marketplaces)
Europe: Spain, UK, France, Netherlands, Germany, Italy, Sweden, Turkey, Saudi Arabia, UAE, India
Far East (all marketplaces)

Yes. All plans, including trial, have access to Amazon Search Query Performance. The only difference between plans is the number of top ASINs included, ranging from 20 on the Brand / Trial plan to 500 on the Global plan.

See your Amazon search funnel. Act on it.

Stop guessing where your Amazon search revenue goes. See the funnel, find the gaps, fix what matters.

No credit card required
Available on all plans, including trial
See your data in minutes

Analyze your Amazon Search Query Performance now

or explore on your own
Start Free Trial — No Credit Card

Available on all plans, including trial.