Ask your marketplace data anything.
An intelligent analyst that lives inside MerchantSpring. Ask in plain English and get back the answer, the chart, and a report you can send a client, all from your live data across Amazon, Walmart, Shopify, and 120+ other marketplaces.
See the AI Insights Agent in action
Book a 15-minute walkthrough with our team.
The question takes five seconds. The answer takes all afternoon.
Why did this client's margin slip last month? Answering it means exporting CSVs, building a pivot, lining up Seller Central against ads and your warehouse data, then checking it twice before anyone sees it. Every week, for every account. By the time it's ready, the call has usually been made without it. The AI Insights Agent lives inside MerchantSpring so you skip the prep and go straight to the question.
From a question to a report you can send.
Chat With Your Data
Ask the way you'd ask a colleague. No exports, no pivot tables, no query language.
- Ask in plain English, like "which ASINs lost Buy Box share last month?"
- Answers come from your live MerchantSpring data, the same numbers in your dashboards, not a guess
- Cover every connected marketplace in one question, or narrow to a product tag, date range, or single client
Charts and Commentary
Every answer comes back as something you can read at a glance, not a wall of text.
- A chart built from your real numbers sits next to the answer
- A short write-up of what changed and what to do about it
- It points out what you didn't think to ask about, like margin drift or a ranking drop on a SKU that was fine last week
Client-Ready Reports
The answer doesn't stop at your screen.
- Turn any answer into a shareable report in one click
- Send it as a PDF or a live link, with no rebuild in slides
- White-label it with your own logo and colors, and run the same question across every client account
Ask your first question in minutes.
Built for marketplace data, not general chat.
A general AI tool is useful for plenty of things. The Insights Agent is built for marketplace work.
Where the answers come from.
When you ask a question, the Insights Agent works from the same numbers behind your dashboards, not the open web. The answer reflects what's actually in your accounts.
Measured, not just claimed. We test it against real cases, drawn from how people actually use it.
Scored before every release
- ✓Intent matching
- ✓Store resolution
- ✓Tool selection
- ✓Error recovery
- ✓Data grounding
- ✓Output quality
Result: around 90% of answers stay grounded in your data, held steady through every round of changes.
Frequently asked questions
The questions we hear most about the AI Insights Agent.
It's a conversational layer over your analytics. Instead of building reports and reading dashboards yourself, you ask in plain English and the agent queries your data, returns the answer, and explains it. The MerchantSpring Insights Agent works across every marketplace you've connected, so anyone on the team can get an answer without knowing which report it lives in.
It reads the data you've connected to MerchantSpring, pulled from official marketplace APIs like the Amazon SP-API, the same numbers behind your dashboards. Because it answers from your data rather than the open internet, it keeps the figures it used in view instead of inventing a number that sounds right. Every release is also scored against a structured evaluation, covering things like intent, data grounding, tool selection, and error recovery, before it reaches your account.
Yes. The Insights Agent runs on your MerchantSpring AI credits. Each plan includes a monthly allowance, and you can top up whenever you need more.
They're two ways to ask your data the same kind of question. The Insights Agent lives inside MerchantSpring, points out what to look at, builds the charts, and produces white-label client reports, and it runs on your MerchantSpring AI credits. MerchantSpring MCP goes the other way, connecting your live data into the AI tools you already use, like Claude, ChatGPT, or Cursor, on your own AI subscription. The Insights Agent points you to what to look at; MCP lets you dig in from your own tool.
Every plan, trial included. Book a Demo to learn more.
Stop crunching numbers. Start asking questions.
Ask a question and get the answer, the chart, and a client-ready report.
See the AI Insights Agent now
MerchantSpring is the leading SaaS Analytics and Reporting solution
for Enterprise Brands and their Agencies.