Retail Media
Analytics

Review advertising performance across channels without rebuilding reports in spreadsheets. Drill into campaigns, ad groups and keywords, then see spend alongside sales and profit.

Book a demo Explore the reports

MerchantSpring advertising overview with sales trends, performance metrics and campaign results

Spend less time assembling reports.Review campaigns, ad groups and keywords together before your next client or team update.

See more than ROAS.Review ACoS and TACoS alongside your sales trends.

Put spend in context.Explore advertising costs alongside fees and your product costs.

From the overall result
to the detail behind it.

Move from advertising trends into the ad groups and keywords behind the numbers, so your next review starts with a clearer picture.

MerchantSpring Marketing overview with advertising metrics and paid and organic sales trends

See advertising in the sales picture.

Compare attributed ad sales, spend and ACoS, then use TACoS and paid-sales share to put the result in context.

MerchantSpring Keywords report with campaign, ad group, match type, spend and performance metrics

Find the keywords worth a closer look.

Rank keywords by spend or ACoS, with campaign, ad group and match type alongside. Compare click-through rate and cost per click to focus your review.

MerchantSpring Ad Groups report comparing groups from different campaigns

Compare ad groups across campaigns.

Rank ad groups by ACoS across campaigns. Compare spend, conversion and orders side by side without opening each campaign separately.

Bring the business
into your ad review.

Two products can deliver similar ROAS but leave very different margins after fees, shipping and product costs.

Review campaigns around your strategy.

Use custom campaign groups to bring brand, defensive or launch campaigns together. Follow daily trends, then investigate the campaigns and products behind a change.

Put efficiency in context.

Read ACoS and ROAS alongside total sales and TACoS to understand how advertising costs relate to the wider business.

Look beyond the advertising return.

See advertising costs alongside fees, shipping and cost of goods in channel and product profitability reports. Compare product margins to guide your next stock or promotion decision.

Explore profitability

MerchantSpring profitability report showing advertising costs alongside revenue, fees, product costs and profit

A few things
to know.

Is Retail Media Analytics a separate add-on?

No. Advertising analytics is included in MerchantSpring’s plans, with no separate Retail Media Analytics add-on. Compare plans.

Which advertising platforms can I connect?

Connect Amazon advertising, Walmart Connect, Criteo, Meta, Google Ads, TikTok, Instacart, MercadoLibre and bol.com. Reporting detail varies by network. Explore supported channels.

How far can I drill into performance?

Explore campaigns, ad groups, product ads, advertised products and keywords on supported channels. Compare metrics such as spend, attributed sales, ACoS, ROAS, clicks and conversion, with new-to-brand metrics where the platform provides them.

Can I group campaigns around a launch or objective?

Yes. Use custom campaign groups to review related campaigns together, such as a product launch, brand activity or defensive campaigns. Then look at individual campaigns and daily trends to investigate changes.

What is the difference between ACoS and TACoS?

ACoS compares advertising spend with sales attributed to advertising. TACoS compares spend with total sales, including organic sales. Together, they help you read advertising efficiency in the context of overall sales performance.

Can I see advertising costs in my profitability reports?

Yes. Supported profitability reports show advertising costs alongside fees, shipping and the product costs you add. For Amazon, the P&L uses invoiced advertising costs, so timing can differ from the spend shown in advertising reports.

Can I use the data in AI tools or my own reports?

Yes. Explore available advertising data in compatible AI tools through MerchantSpring MCP, or build your own reports and integrations with the API. Access follows your plan and account permissions.

Retail Media
Analytics