Insights
Agent
Ask about your marketplace performance in plain English. Get charts, written analysis and reports you can share, right inside MerchantSpring.

Start with your question.Use the data already connected to MerchantSpring, without preparing a fresh spreadsheet.
See the movement behind the number.Explore changes in sales, advertising and profit with charts and written analysis.
Take the answer into the meeting.Download a PDF or share a branded report link with your client or team.
From a question
to a report.
A client asks what changed. See how the Insights Agent helps you investigate the numbers and turn the answer into something you can share.
Follow the question.
Keep the context.
Move between the portfolio and the detail.
Compare the accounts you manage, then narrow the question to a channel, tag or date range. Bring the relevant marketplace context into the same conversation.
Follow up on what changed.
Explore the products or campaigns contributing to a movement, or investigate which ASINs lost Buy Box share. Ask for a comparison, chart or more focused explanation as the review develops.
Pick up where you left off.
Rename conversations and return to your personal chat history. Expand the agent to full screen when a detailed table or visual needs more room.

An answer you can
put in front of a client.
The value of an analysis is what happens next. Carry the result into your client or team review without rebuilding it in a slide deck.

Give the discussion something concrete.
Bring the written analysis and visual into a downloadable PDF, or switch on a shareable report link. Keep the evidence alongside the explanation.
Make the shared report feel like yours.
Public report boards use your configured logo, theme and chart colours. Your custom domain carries through when one is set up.
Bring a consistent approach to each account.
Use the same review question with a different client, channel or date range. Spend the conversation on what the findings mean for that business.
Your marketplace context,
already connected.
MerchantSpring connects to 120+ marketplace and ecommerce channels. Ask about the data available in your connected accounts, from Amazon Seller and Vendor to your wider portfolio.

The same data behind your dashboards.
Start with your connected account data and explore it in conversation. Your question sets the scope of the analysis.
Access follows your permissions.
Analysis starts when you ask. Your own chat history stays private to you; you choose which reports to share.
Your data is not used to train AI models.
MerchantSpring’s AI features use provider terms that exclude customer data from model training.
Read about data securityA few things
to know.
How access, credits and sharing work.
Is the Insights Agent included in my plan?+
Yes. The Insights Agent is available across MerchantSpring plans for internal users. AI credit allowances depend on your plan. Compare plans.
How do AI credits work?+
Each interaction uses AI credits. You can check your balance and usage history in MerchantSpring, and add more monthly credits if you need them. Your allowance resets at the start of your billing cycle.
What can I ask about?+
Explore sales, advertising, profitability and operational questions using the data available in your connected accounts. Specify channels, tags and dates to focus the analysis, or begin with a wider portfolio question. The available detail depends on your connected data.
Can clients view the reports I share?+
You can download a PDF or enable a public report link. Anyone with that public link can view the shared report, so choose what you publish. External seats do not have access to the Insights Agent itself.
Can I use my own branding?+
Yes. Shared public report boards use your configured logo, theme and chart colours. They also use your custom domain if one is configured.
Can it analyse files or websites I send it?+
The Insights Agent works with your connected MerchantSpring data. It does not currently accept file uploads or read external URLs.
Can I schedule the agent to create reports automatically?+
Insights Agent analysis runs when you ask. Recurring AI-generated conversational reports are not currently supported.
How is this different from MerchantSpring MCP?+
The Insights Agent is built into MerchantSpring and uses MerchantSpring AI credits. MCP connects your MerchantSpring data to compatible external AI tools, such as Claude or ChatGPT. Explore MerchantSpring MCP.
Bring the question
behind your next review.
See how the Insights Agent turns marketplace data into an explanation, a visual and a report your team can use. We’ll walk through the questions that matter to your business.
Book a demoMerchantSpring is the leading marketplace data platform for Enterprise Brands, Agencies and Developers - powering dashboards, APIs, and AI across 120+ channels.