Marketplace analytics for brands and vendors

Q: How fast can we see our own numbers?

Channels take time to sync after they connect, so first demos run on demo data. Connecting sooner starts the sync sooner.

One view for the questions that run the week.

The job is not to produce more dashboards. It is to know what changed, why it matters, and where the team should act next.

Where is growth coming from?

Compare sales across channels, countries, brands, product groups, and individual products without rebuilding the portfolio in a spreadsheet.

What is that growth actually worth?

Bring fees, advertising, landed costs, shipping, and other operating costs into the same profitability view as revenue.

Is advertising creating profitable demand?

Review spend, attributed sales, ACoS, and TACoS beside product and channel performance instead of treating media as a separate business.

What could interrupt the plan?

Watch inventory, Buy Box ownership, suppressed listings, and seller health so operational risk reaches the team before the performance review.

Start with the portfolio. Keep the source.

A combined view should make comparison easier without turning every marketplace into a mystery average. Move from the whole business to the original channel context when a figure needs explaining.

Portfolio

See accounts, channels, countries, and currencies together, so regional teams and headquarters work from the same numbers.

Brand and group

Compare brands, categories, and custom product groups using the structure your team already manages.

Product

Inspect product, ASIN, or SKU performance where the connected source and report support that level of detail.

Source report

Return to channel-specific measures and reporting logic when reconciliation requires the original context.

Profit before the month closes.

Profit shows up as soon as an order ships, and a cash view reconciles it against what the marketplace actually paid out. Real margin, not just the top line.

25+Cost categories, configured as fixed amounts, per-unit costs, or a percentage of revenue.

Two viewsAccrual and cash profitability for Amazon Seller Central, switchable without rebuilding the report.

Up to two yearsProfitability history, depending on plan entitlement.

MerchantSpring profitability dashboard showing sales, fees, advertising, costs and net profit.

Amazon Seller Central: accrual and cash views, with cash figures tied to settlement events and actual payouts.

Amazon, Walmart, and Mirakl-powered marketplaces: cost-base and P&L coverage. Review profitability coverage

Bring the vendor business into the same view.

Most tools stop at Seller Central. MerchantSpring connects Vendor Central alongside it, so teams selling 1P stop reconciling a second version of Amazon by hand.

Vendor P&L, sell-in and sell-out

Profitability views built for how 1P revenue is actually recognised, not a seller report with the labels changed.

Purchase orders and Direct Fulfillment together

Standard POs and Direct Fulfillment (DF) orders are tracked in the same place, so dropship volume never disappears from the plan.

Vendor suppression notifications

When a listing comes down, the team hears about it when it happens, not at the weekly review.

Vendor coverage applies to Amazon Vendor Central.

One data layer. Three ways in.

Everything this page shows lives in one data layer with three doors. New data ships to all three from day one.

The platform

The operating view your team works in. Portfolio to source report, on screen.

The MerchantSpring API

A JSON API for BI and data teams. The same data, shaped for the warehouse and the dashboards you already maintain.

MerchantSpring MCP

Ask questions in Claude or ChatGPT and get answers from your connected accounts, not from a model's memory.

MerchantSpring MCP works with

Claude ChatGPT Cursor Codex Gemini CLI VS Code and more supported

Authorised, non-scraping connections. Your data is not used to train AI models.

Review security

Ask it live, or have it delivered on schedule.

Some decisions need an answer in the meeting. Others need the same view landing in inboxes on time. Both start from the marketplace data already connected to MerchantSpring.

Ask the portfolio

Use plain English to investigate connected marketplace performance, then narrow the question to the product tag, date range, or channel that matters. It answers with "your data shows", not "I think".

Answers grounded in connected dashboard data
Chart and written commentary returned together
Scope by product tag, date or channel

Explore the AI Insights Agent

Put reporting on a schedule

Keep leadership and channel teams informed without rebuilding the same export every reporting cycle.

Daily, weekly, or monthly delivery
Sales, product, profit, and advertising views
Saved dashboard structure for repeatable reporting

Catch the issue before it becomes the explanation.

Operational problems do not wait for the weekly report. Bring channel-level exceptions into the same operating rhythm as sales and profit.

Suppressed listings, seller and vendor

Find listings that have lost visibility and need content, policy, or compliance attention.

Lost Buy Box

Review whether price, availability, or fulfilment could be putting revenue at risk.

Low inventory

See stock risk around the products carrying the plan before availability becomes the constraint.

Seller health

Keep account-level performance and policy signals visible alongside the commercial view.

Notification availability varies by channel. Teams can manage settings by channel and apply email frequency individually or across the portfolio.

Questions operators ask before they move the portfolio.

What does MerchantSpring do for brands and marketplace teams?

MerchantSpring is a marketplace analytics and data infrastructure platform for brand, ecommerce, and marketplace teams. It connects the accounts you sell through, seller and vendor, and turns them into one operating view for sales, profit, advertising, and operational alerts, with the same data available through the MerchantSpring API and MCP server.

Does MerchantSpring support Amazon Vendor Central?

Yes. Vendor Central connects alongside Seller Central. That includes a vendor P&L with sell-in and sell-out views, purchase orders and Direct Fulfillment orders tracked together, and vendor suppression notifications. Vendor coverage applies to Amazon.

Can we see seller and vendor performance together?

Seller and vendor accounts connect into the same MerchantSpring workspace and sit in the same portfolio structure, so one team can run both without switching tools. Each account type keeps the reporting context its channel provides.

Which marketplaces and channels does it cover?

120+ channels, on authorised connections. That includes Amazon Seller Central and Vendor Central, Walmart, eBay, Shopify, MercadoLibre, TikTok, and Mirakl-powered marketplaces. The full list lives on the channels page.

How is profitability calculated?

An accrual view recognises profit as soon as an order ships, and a cash view reconciles against settlement events and actual payouts. You configure 25+ cost categories as fixed amounts, per-unit costs, or a percentage of revenue. Accrual and cash views apply to Amazon Seller Central, with cost-base and P&L coverage on Amazon, Walmart, and Mirakl-powered marketplaces. Exact history and detail depend on the channel and plan.

Can our data team use this outside the dashboards?

Yes. The MerchantSpring API is a JSON API built for BI and warehouse work, and the MerchantSpring MCP server connects your accounts to AI tools like Claude and ChatGPT. Generate an API key from Settings in MerchantSpring, then start at docs.merchantspring.io.

Is our data used to train AI models?

No. Connections are authorised and non-scraping, AI answers are grounded in your own connected data, and your data is not used to train AI models. The security page covers hosting, organisation isolation, encryption, and access controls.

How fast can we see our own numbers?

Channels take time to sync after they connect. Connecting sooner starts the sync sooner.

Bring the portfolio you need to run.

Show us the accounts, channels, and reporting rhythm your team manages. We will map the operator view to the sources and workflows that matter.

How many brands, accounts, and channels are in scope?

Which decisions still depend on manual exports?

Where do margin or operational issues surface too late?

Book a Demo

Tell us how your marketplace team runs the portfolio today. First demos run on demo data, so bring the question that takes your team longest to answer.

Run every marketplace like one business.