We can all agree about one thing – Amazon has truly revolutionised the way we perceive shopping. It has not only aided consumers in seeking the right product at the right time, but it has also allowed thousands of sellers to take advantage of their platform and reach out to a broader audience. As sellers, […]

A few weeks ago, we gave you an update on Mandatory eBay Item Specifics coming in May 2021 but guess what? eBay has made a few more tweaks to their item specifics. Therefore, it’s time for all sellers to update their Item details on eBay once more. Just two weeks after eBay's most recent mandate […]

Every e-commerce seller is aware of the rule: use your data to boost sales. On Amazon, sellers are likely to be aware of the importance of Amazon KPI (Key Performance Indicator) metrics. Sellers and brands can easily obtain, manage, and evaluate their Amazon seller KPIs with a plethora of data and analytical solutions at their […]

Do you sell your goods on your own website as well as on Amazon, eBay, Walmart, or Shopify? Simple tasks like handling orders and keeping track of customer service tickets can become incredibly difficult when selling goods through various channels. The bigger you want to expand and the more channel you add, it becomes easier […]

If the year 2020 has taught us something, it is that digital is the way to go. The COVID-19 pandemic has put e-commerce at the forefront of retail. Consumers have been purchasing more products online and that they will continue to spend a higher proportion of their income on retail products online than in-store, even […]

8 Essential Amazon Tools for Amazon Sellers in 2021 More people are learning about the advantages of starting an Amazon FBA company in 2021. To become a successful Amazon seller, there are multiple things you need to keep track of. Advertising, shipping, price, customer service, excise, payments, and so on are all aspects of eCommerce […]

The internet has transformed the world into a global economy. Having goods from all over the world is now as simple as clicking a button. The world economy has been changed by international expansion, which has tightened global relations to form a network through which goods and capital move freely across borders. Every year, the […]

Amazon is undergoing some changes... Isn't it time for your business to evolve as well? Perhaps your tool kit needs a revamp?  If you sell on Amazon and need to maximize your profits, offering high-quality products isn’t enough. You can’t afford to lose customers because you don't have the information you need to make the […]

MerchantSpring and Amazon proudly bring you the webinar, Grow your Amazon business, to be presented by Yvonne Homoncik. Happening on Tuesday, 23 March 2021. 6 - 7 pm Central Time. Register now. It's free!

Taking the Amazon Marketplace business that you’ve built to the next level by bringing your products to new, international marketplaces can be an exciting and rewarding endeavor. However, there are a lot of things to learn and consider before you take the leap to a new Amazon marketplace.

MerchantSpring together with Amazon proudly brings you the webinar, Why Sell on Amazon, to be presented by Maggie Deadrick. Happening on Tuesday, 23 March 2021. 5 - 6 pm Central Time. Register now. It's free!

Did you know item specifics have the ability to increase the discoverability of your listings within eBay and on external search engines? The more complete the item specifics are, the better the eBay search engine can match your item to what the buyer is searching for! FUN FACT: Item Specifics work is painful, so if […]

We all know measuring your marketplace performance is really important and it’s easy to do in THEORY.  But you really should ask yourself these questions: When was the last time you really went deep into your channel metrics? How much effort does it take to get those metrics? (be honest!) Are you truly across all […]

Amazon has high performance expectations for sellers. This is because they value customer satisfaction above everything else.  The retail giant only wants sellers that provide positive experiences on their site. So, if you are an Amazon seller it’s crucial that you monitor your performance metrics. Account metrics are part of how Amazon ranks sellers. They […]

Managing multiple marketplaces can be tricky. It takes a lot of trial and error. Here are some tips from the multifarious experiences we’ve had managing eBay and Amazon stores: Competition is stiff. There are numerous sellers as there are millions of users/members. You could be the only seller for a private label brand, or you […]

Amazon Seller Central reporting has never been a simple thing to do and as recently as last month (January 2021) Amazon Sellers are reporting outages and inconsistencies.(https://sellercentral.amazon.com/forums/t/business-reports-down-so-far-in-2021/762843) It’s well known that the ‘out of the box’ reporting in Amazon Business Reports don’t give you much. For example, to get simple metrics like worst selling products, […]

Deciding on your pricing is difficult enough in regular business scenarios – making sure your product or service is correctly priced can be the difference between profit and loss.

We are always stressing the importance of item specifics and how they increase the discoverability of your listings within eBay and on external search engines. The more data you give eBay about your products, the better they can match your item to what the buyer is looking for either through query search or left hand […]

The power of online marketplaces in growing and scaling a business is undeniable at this point. Today, websites like Amazon, eBay, Etsy, and other online shops continue to grow in commerce share and dominance. Predictions show that 95% of all purchases will be through eCommerce by 2040. With this uptrend in motion, it only makes […]

How can I automate dropshipping? With an eCommerce dropshipping store. You can automate product listings, pricing editing, inventory management, customer email, and promotional campaigns, order fulfillment, monitor inventory levels, create templates for sales orders, and more by using automation software available.

Amazon Profit, is it important? Many sellers say the most exciting part of selling on Amazon is getting sales and we have all seen the social media posts from sellers calling out massive revenue figures. But is sales simply enough?  Majority of sellers we speak to put profit as the number one reason why they […]

Ever wondered if there was a way to optimise or simplify your Amazon product sourcing process? Look no further than our newest Amazon ecosystem partner Palletfly.  Founded by Jack Sasson in 2010, Palletfly is an innovative platform that is geared towards streamlining and optimizing the supply chain experience in product distribution.  The Palletfly platform was […]

Intro The first thing you need to understand about improving a conversion rate on Amazon is that Amazon refers to it as the Unit Session Percentage. It’s a little different from a typical ecommerce conversion rate and it’s worth explaining. eCommerce Conversion Rate = # of sales / # of sessions Amazon’s Unit Session Percentage […]

All professional sellers know that in order to be successful on online marketplaces, they have to keep an eye on their Critical Success Factors (CSFs), such as keeping a high volume of impressions, maintaining a good sales performance and controlling costs. Analysing CSFs and their metrics regularly and effectively becomes more and more difficult as […]

When eCommerce sellers want to increase sales, usually they think they need to generate more visitors. Although that certainly doesn’t hurt, it’s much wiser to start by investing time and effort towards improving the existing conversion rate. The same thing is true in eBay. Imagine you’re selling a product for $25 and your conversion rate […]

Selling internationally on eBay can be extremely rewarding. There are 182 million active eBay users worldwide (and counting) across 23 global sites. Hence, if you're only selling to your home market, you're missing out on literally millions of potential buyers. Before deciding what the right thing is for you and your eBay store, you should […]

eBay and Amazon are probably the two most well-known marketplaces in the whole world. So, this begs the question: how to choose between eBay vs Amazon? What is the best marketplace to sell on?  If you are selling online, the chances are that you're probably already using at least one of them. But you may wonder if […]

As many countries still face uncertainty over the coronavirus pandemic, physical stores remain places to be avoided. In an attempt to cling to normalcy, consumers are flocking to eCommerce platforms like Amazon and shopping online like never before. The pandemic – as destructive as it has been – has also been responsible for accelerating the […]

If you are an Amazon seller, it is worth checking out Amazon FBA (Fulfilment by Amazon). It is a neat feature offered by the eCommerce giant which allows them to handle the majority of your logistics, like picking and packing, while you sit back and focus on attracting buyers to your store!  Amazon is known […]

Sellers using Shopify have the opportunity to increase sales by connecting their store to marketplaces! Many sellers are taking on the trend of selling on online marketplaces alongside their website for various reasons, such as increasing sales, customer reach and brand awareness. By selling on marketplaces, you have access to customers who already shop on […]

The eBay product title is perhaps the most important aspect of an eBay product listing, mainly because it's actually one of the first things your buyer sees when they search for an item! However, there are some steps that need to be taken to maximise the performance of your listings on eBay. In this article, […]

Love it or hate it, Item Specifics on eBay are an important feature that eBay stores and sellers should consider. Why is it important? It allows buyers to find and see your item in the search results while allowing them to quickly learn about your product without reading too much! In this article, we'll guide […]

When you are selling on Amazon, take advantage of Amazon A+ Content, a program that enhances your product detail page with great visuals and detailed descriptions such as comparison charts which help your customer make an informed buying decision before purchasing. What makes it better is that it is now free and unlimited for all […]

In 2019 we saw the introduction of mandatory eBay item specifics for the very first time. On January the 29th eBay has again announced changes to their item specifics requirements.  Luckily these changes will not take effect until March 2020. eBay have noted that this release will not include any changes to the item-specifics set, […]

Everything you need to know about securing that all important amazon Buy Box button and boosting your sales.  What is the Amazon Buy Box and why is it important?  Customers shopping on Amazon are looking for an easy and quick purchase. Amazon’s branding is centred around making their customer’s experience as hassle-free and quick as […]

Learning how to sell on Amazon is a greate opportunity for professional sellers. Get it right and Amazon could see a huge change in the sales of your business. In 2019, Sellers on the Amazon marketplace sold $200 billion worth of products. At MerchantSpring we’ve been using Amazon to boost our clients' profits for over […]

Why sell on Amazon and why access UK markets?  Amazon’s customers are spread out over 178 countries globally.  So every seller should think of selling on amazon UK and globally. With Amazon listing over 3 billion products across 11 marketplaces worldwide, the ecommerce platform has a truly global outlook.  You could gain a lot from […]

What actually is eBay for sellers? eBay is one of the biggest and largest online marketplaces where more than 180 million users bid, sell and buy things online each day. The best part of learning how to sell on eBay is that you can sell anything here; be it vintage goods starting from an antique […]

A while ago we wrote an article about what to look out for when doing an integration to online ecommerce marketplaces (such as eBay and Amazon) from a Shopify/Magento/Bigcommerce store.  Now that you have integrated, it’s time to think about putting a trading tool in place to help you sell more! So why should you […]

Are you a vendor on Amazon looking to boost sales performance and can’t find any tips? Keep on reading as this is guide for all you amazon vendors.. The big question is how can I drive more sales on Amazon Vendor platform? In this blog we have put up a list which is out of […]

With over eighty-five clients and over 10,000 products enriched, here at MerchantSpring we are always looking at ways we can optimise our performance on marketplaces. Which is why ShelfTrend’s simple ethos of “know more, sell more,” not only seemed appealing, but simple too. For the last two years we’ve been using ShelfTrend as a vital […]

A quick guide on improving your eCommerce photography: The shift in consumer patterns and behaviours has seen buyers making more image based purchases. Marketplaces have seen an increase with consumer quality, with many marketplaces running style guides. High quality images are now driving sales. Good quality and clear images are more likely to be used […]

With eBay being one of the more popular market places around, you don’t want to miss out on that key surge of traffic directed to your products by using eBay promoted listings. Which is why promoted listings is the perfect campaign for advertising your products. Risk-free, flexible and easy to use, implementing Promote Your Listing […]

Do you know how many people are selling on eBay? 183 million as of you reading this! So you need to get your eBay SEO for your listings right. The key to getting those sales on eBay is about getting your item to be listed on page one. Title optimisation, keywords and item specifics are […]

Marketplaces are big and typically have millions of products listed at any given time, so what do you REALLY need to drive sales on marketplaces?    1. Have a relationship with the marketplaces Start building a direct relationship with the teams at marketplaces, don’t be afraid to ask for a call or face-to-face meeting. Relationships […]

What do you do when your marketplaces sales are below expectations?   For those of you in retail, whether it be in e-commerce or in physical store retail, daily retail sales do not always happen according to plan. For most of us budgets don’t change, so what can we do to drive sales and plug the […]

Integrating online stores with marketplaces is the ‘new normal’, the days of manual eBay store management are long gone! There is absolutely no doubt integrations are great and can definitely make marketplace management easier. However, integration tools are commoditised and in Australia alone there is a vast array of marketplace integration tools such as Omnivore, […]

How loyal are marketplace shoppers in Australia and New Zealand? Two external indicators are the percentage of direct visit (i.e. not via Google, email, affiliates, etc) and the time consumers spend on their site (dwell time). Putting these metrics together for Australian marketplaces (and including TradeMe) reveals the following:     ➤ In Australia, eBay […]

I’m going to tell you how. We recently conducted an experiment with one of our fashion clients to demonstrate the effectiveness of listing optimisation on marketplaces. The marketplace we chose for this exercise was eBay and we set aside 50 listings and a control group of 450 listings for the experiment. The results amazed us! […]

As I talk to many clients we often get to the stumbling block of optimisation cost for content that is already in existence on marketplaces. The reality is once product content is live, to go back and touch this content can be expensive and is often cost prohibited.  In some instances, clients are not willing […]

eBay recently launched their subscription 'eBay plus' program, driving hard against Amazon and offering unprecedented value to customers. The program includes: Free delivery and free returns (on Plus items) Double flybuys points Exclusive offers and deals Premium customer service Free 30-day trial Priced at $29 yearly (for the first year, usually $49) Already holding the mantle […]

Words. Sentences. Paragraphs. As mentioned in previous articles, sellers have two mediums to connect with an audience of buyers, images and copy. The importance of SEO driven keywords is increasing daily with the number of sellers entering an already saturated online product market. Keywords and Search Results Product Title Missing popular crucial keywords from your […]

How do you effectively describe a product to customers who cannot use their physical senses to assess the product attributes? Neuromarketing considers speed & convenience in relation to how customers eyes and senses are driven through campaigns, proving that attractive images will be the first point of interest, followed by effective text. Highly important for […]

There are few brick-and-mortar retailers that are welcoming the arrival of Amazon. The volume of negative press and financial analyst reports has wiped billions off retail stocks in Australia. Increased focus and energy to deliver sales momentum in the short-term means most retailers have not evaluated the benefits online marketplaces such as Amazon may bring […]

Businesses that trade on Amazon often confuse product reviews and seller feedback. They know that five stars are great, but they forget that product reviews and amazon seller ratings perform different roles on the platform. "Product ratings are impersonal and allow the consumer to see that the product that they are purchasing is of high quality. Seller […]

Product photography is the starting point for all great eCommerce listings. Merchants should ensure products are presented effectively, with clean high resolution images so customers can easily understand features and value. This isn’t a step by step guide but rather a series of tips to help you produce better pictures. Studio mono-block, window, lamp, torch, […]

Amazon launched in Australia in 2017. Since then, manufacturers, brand owners and wholesalers face multiple options for selling their products on Amazon au, Amazon Vendor Central, Amazon Seller Central or a hybrid approach. Here's a short introduction to explain the difference between the two platforms and how they will influence your selling experience on Amazon […]

A few weeks ago, we gave you an update on Mandatory eBay Item Specifics coming in May 2021 but guess what? eBay has made a few more tweaks to their item specifics. Therefore, it’s time for all sellers to update their Item details on eBay once more. Just two weeks after eBay's most recent mandate […]

If the year 2020 has taught us something, it is that digital is the way to go. The COVID-19 pandemic has put e-commerce at the forefront of retail. Consumers have been purchasing more products online and that they will continue to spend a higher proportion of their income on retail products online than in-store, even […]

Amazon is undergoing some changes... Isn't it time for your business to evolve as well? Perhaps your tool kit needs a revamp?  If you sell on Amazon and need to maximize your profits, offering high-quality products isn’t enough. You can’t afford to lose customers because you don't have the information you need to make the […]

Did you know item specifics have the ability to increase the discoverability of your listings within eBay and on external search engines? The more complete the item specifics are, the better the eBay search engine can match your item to what the buyer is searching for! FUN FACT: Item Specifics work is painful, so if […]

We all know measuring your marketplace performance is really important and it’s easy to do in THEORY.  But you really should ask yourself these questions: When was the last time you really went deep into your channel metrics? How much effort does it take to get those metrics? (be honest!) Are you truly across all […]

Managing multiple marketplaces can be tricky. It takes a lot of trial and error. Here are some tips from the multifarious experiences we’ve had managing eBay and Amazon stores: Competition is stiff. There are numerous sellers as there are millions of users/members. You could be the only seller for a private label brand, or you […]

We are always stressing the importance of item specifics and how they increase the discoverability of your listings within eBay and on external search engines. The more data you give eBay about your products, the better they can match your item to what the buyer is looking for either through query search or left hand […]

The eBay product title is perhaps the most important aspect of an eBay product listing, mainly because it's actually one of the first things your buyer sees when they search for an item! However, there are some steps that need to be taken to maximise the performance of your listings on eBay. In this article, […]

Love it or hate it, Item Specifics on eBay are an important feature that eBay stores and sellers should consider. Why is it important? It allows buyers to find and see your item in the search results while allowing them to quickly learn about your product without reading too much! In this article, we'll guide […]

In 2019 we saw the introduction of mandatory eBay item specifics for the very first time. On January the 29th eBay has again announced changes to their item specifics requirements.  Luckily these changes will not take effect until March 2020. eBay have noted that this release will not include any changes to the item-specifics set, […]

What actually is eBay for sellers? eBay is one of the biggest and largest online marketplaces where more than 180 million users bid, sell and buy things online each day. The best part of learning how to sell on eBay is that you can sell anything here; be it vintage goods starting from an antique […]

With over eighty-five clients and over 10,000 products enriched, here at MerchantSpring we are always looking at ways we can optimise our performance on marketplaces. Which is why ShelfTrend’s simple ethos of “know more, sell more,” not only seemed appealing, but simple too. For the last two years we’ve been using ShelfTrend as a vital […]

A quick guide on improving your eCommerce photography: The shift in consumer patterns and behaviours has seen buyers making more image based purchases. Marketplaces have seen an increase with consumer quality, with many marketplaces running style guides. High quality images are now driving sales. Good quality and clear images are more likely to be used […]

With eBay being one of the more popular market places around, you don’t want to miss out on that key surge of traffic directed to your products by using eBay promoted listings. Which is why promoted listings is the perfect campaign for advertising your products. Risk-free, flexible and easy to use, implementing Promote Your Listing […]

Do you know how many people are selling on eBay? 183 million as of you reading this! So you need to get your eBay SEO for your listings right. The key to getting those sales on eBay is about getting your item to be listed on page one. Title optimisation, keywords and item specifics are […]

Marketplaces are big and typically have millions of products listed at any given time, so what do you REALLY need to drive sales on marketplaces?    1. Have a relationship with the marketplaces Start building a direct relationship with the teams at marketplaces, don’t be afraid to ask for a call or face-to-face meeting. Relationships […]

What do you do when your marketplaces sales are below expectations?   For those of you in retail, whether it be in e-commerce or in physical store retail, daily retail sales do not always happen according to plan. For most of us budgets don’t change, so what can we do to drive sales and plug the […]

I’m going to tell you how. We recently conducted an experiment with one of our fashion clients to demonstrate the effectiveness of listing optimisation on marketplaces. The marketplace we chose for this exercise was eBay and we set aside 50 listings and a control group of 450 listings for the experiment. The results amazed us! […]

eBay recently launched their subscription 'eBay plus' program, driving hard against Amazon and offering unprecedented value to customers. The program includes: Free delivery and free returns (on Plus items) Double flybuys points Exclusive offers and deals Premium customer service Free 30-day trial Priced at $29 yearly (for the first year, usually $49) Already holding the mantle […]

We can all agree about one thing – Amazon has truly revolutionised the way we perceive shopping. It has not only aided consumers in seeking the right product at the right time, but it has also allowed thousands of sellers to take advantage of their platform and reach out to a broader audience. As sellers, […]

Every e-commerce seller is aware of the rule: use your data to boost sales. On Amazon, sellers are likely to be aware of the importance of Amazon KPI (Key Performance Indicator) metrics. Sellers and brands can easily obtain, manage, and evaluate their Amazon seller KPIs with a plethora of data and analytical solutions at their […]

If the year 2020 has taught us something, it is that digital is the way to go. The COVID-19 pandemic has put e-commerce at the forefront of retail. Consumers have been purchasing more products online and that they will continue to spend a higher proportion of their income on retail products online than in-store, even […]

8 Essential Amazon Tools for Amazon Sellers in 2021 More people are learning about the advantages of starting an Amazon FBA company in 2021. To become a successful Amazon seller, there are multiple things you need to keep track of. Advertising, shipping, price, customer service, excise, payments, and so on are all aspects of eCommerce […]

The internet has transformed the world into a global economy. Having goods from all over the world is now as simple as clicking a button. The world economy has been changed by international expansion, which has tightened global relations to form a network through which goods and capital move freely across borders. Every year, the […]

Amazon is undergoing some changes... Isn't it time for your business to evolve as well? Perhaps your tool kit needs a revamp?  If you sell on Amazon and need to maximize your profits, offering high-quality products isn’t enough. You can’t afford to lose customers because you don't have the information you need to make the […]

MerchantSpring together with Amazon proudly brings you the webinar, Why Sell on Amazon, to be presented by Maggie Deadrick. Happening on Tuesday, 23 March 2021. 5 - 6 pm Central Time. Register now. It's free!

We all know measuring your marketplace performance is really important and it’s easy to do in THEORY.  But you really should ask yourself these questions: When was the last time you really went deep into your channel metrics? How much effort does it take to get those metrics? (be honest!) Are you truly across all […]

Amazon has high performance expectations for sellers. This is because they value customer satisfaction above everything else.  The retail giant only wants sellers that provide positive experiences on their site. So, if you are an Amazon seller it’s crucial that you monitor your performance metrics. Account metrics are part of how Amazon ranks sellers. They […]

Managing multiple marketplaces can be tricky. It takes a lot of trial and error. Here are some tips from the multifarious experiences we’ve had managing eBay and Amazon stores: Competition is stiff. There are numerous sellers as there are millions of users/members. You could be the only seller for a private label brand, or you […]

Amazon Seller Central reporting has never been a simple thing to do and as recently as last month (January 2021) Amazon Sellers are reporting outages and inconsistencies.(https://sellercentral.amazon.com/forums/t/business-reports-down-so-far-in-2021/762843) It’s well known that the ‘out of the box’ reporting in Amazon Business Reports don’t give you much. For example, to get simple metrics like worst selling products, […]

Amazon Profit, is it important? Many sellers say the most exciting part of selling on Amazon is getting sales and we have all seen the social media posts from sellers calling out massive revenue figures. But is sales simply enough?  Majority of sellers we speak to put profit as the number one reason why they […]

Ever wondered if there was a way to optimise or simplify your Amazon product sourcing process? Look no further than our newest Amazon ecosystem partner Palletfly.  Founded by Jack Sasson in 2010, Palletfly is an innovative platform that is geared towards streamlining and optimizing the supply chain experience in product distribution.  The Palletfly platform was […]

If you are an Amazon seller, it is worth checking out Amazon FBA (Fulfilment by Amazon). It is a neat feature offered by the eCommerce giant which allows them to handle the majority of your logistics, like picking and packing, while you sit back and focus on attracting buyers to your store!  Amazon is known […]

When you are selling on Amazon, take advantage of Amazon A+ Content, a program that enhances your product detail page with great visuals and detailed descriptions such as comparison charts which help your customer make an informed buying decision before purchasing. What makes it better is that it is now free and unlimited for all […]

Everything you need to know about securing that all important amazon Buy Box button and boosting your sales.  What is the Amazon Buy Box and why is it important?  Customers shopping on Amazon are looking for an easy and quick purchase. Amazon’s branding is centred around making their customer’s experience as hassle-free and quick as […]

Learning how to sell on Amazon is a greate opportunity for professional sellers. Get it right and Amazon could see a huge change in the sales of your business. In 2019, Sellers on the Amazon marketplace sold $200 billion worth of products. At MerchantSpring we’ve been using Amazon to boost our clients' profits for over […]

Why sell on Amazon and why access UK markets?  Amazon’s customers are spread out over 178 countries globally.  So every seller should think of selling on amazon UK and globally. With Amazon listing over 3 billion products across 11 marketplaces worldwide, the ecommerce platform has a truly global outlook.  You could gain a lot from […]

Are you a vendor on Amazon looking to boost sales performance and can’t find any tips? Keep on reading as this is guide for all you amazon vendors.. The big question is how can I drive more sales on Amazon Vendor platform? In this blog we have put up a list which is out of […]

A quick guide on improving your eCommerce photography: The shift in consumer patterns and behaviours has seen buyers making more image based purchases. Marketplaces have seen an increase with consumer quality, with many marketplaces running style guides. High quality images are now driving sales. Good quality and clear images are more likely to be used […]

Marketplaces are big and typically have millions of products listed at any given time, so what do you REALLY need to drive sales on marketplaces?    1. Have a relationship with the marketplaces Start building a direct relationship with the teams at marketplaces, don’t be afraid to ask for a call or face-to-face meeting. Relationships […]

What do you do when your marketplaces sales are below expectations?   For those of you in retail, whether it be in e-commerce or in physical store retail, daily retail sales do not always happen according to plan. For most of us budgets don’t change, so what can we do to drive sales and plug the […]

I’m going to tell you how. We recently conducted an experiment with one of our fashion clients to demonstrate the effectiveness of listing optimisation on marketplaces. The marketplace we chose for this exercise was eBay and we set aside 50 listings and a control group of 450 listings for the experiment. The results amazed us! […]

eBay recently launched their subscription 'eBay plus' program, driving hard against Amazon and offering unprecedented value to customers. The program includes: Free delivery and free returns (on Plus items) Double flybuys points Exclusive offers and deals Premium customer service Free 30-day trial Priced at $29 yearly (for the first year, usually $49) Already holding the mantle […]

There are few brick-and-mortar retailers that are welcoming the arrival of Amazon. The volume of negative press and financial analyst reports has wiped billions off retail stocks in Australia. Increased focus and energy to deliver sales momentum in the short-term means most retailers have not evaluated the benefits online marketplaces such as Amazon may bring […]

Businesses that trade on Amazon often confuse product reviews and seller feedback. They know that five stars are great, but they forget that product reviews and amazon seller ratings perform different roles on the platform. "Product ratings are impersonal and allow the consumer to see that the product that they are purchasing is of high quality. Seller […]

Amazon launched in Australia in 2017. Since then, manufacturers, brand owners and wholesalers face multiple options for selling their products on Amazon au, Amazon Vendor Central, Amazon Seller Central or a hybrid approach. Here's a short introduction to explain the difference between the two platforms and how they will influence your selling experience on Amazon […]

A quick guide on improving your eCommerce photography: The shift in consumer patterns and behaviours has seen buyers making more image based purchases. Marketplaces have seen an increase with consumer quality, with many marketplaces running style guides. High quality images are now driving sales. Good quality and clear images are more likely to be used […]

With eBay being one of the more popular market places around, you don’t want to miss out on that key surge of traffic directed to your products by using eBay promoted listings. Which is why promoted listings is the perfect campaign for advertising your products. Risk-free, flexible and easy to use, implementing Promote Your Listing […]

Do you know how many people are selling on eBay? 183 million as of you reading this! So you need to get your eBay SEO for your listings right. The key to getting those sales on eBay is about getting your item to be listed on page one. Title optimisation, keywords and item specifics are […]

What do you do when your marketplaces sales are below expectations?   For those of you in retail, whether it be in e-commerce or in physical store retail, daily retail sales do not always happen according to plan. For most of us budgets don’t change, so what can we do to drive sales and plug the […]

How loyal are marketplace shoppers in Australia and New Zealand? Two external indicators are the percentage of direct visit (i.e. not via Google, email, affiliates, etc) and the time consumers spend on their site (dwell time). Putting these metrics together for Australian marketplaces (and including TradeMe) reveals the following:     ➤ In Australia, eBay […]

I’m going to tell you how. We recently conducted an experiment with one of our fashion clients to demonstrate the effectiveness of listing optimisation on marketplaces. The marketplace we chose for this exercise was eBay and we set aside 50 listings and a control group of 450 listings for the experiment. The results amazed us! […]

As I talk to many clients we often get to the stumbling block of optimisation cost for content that is already in existence on marketplaces. The reality is once product content is live, to go back and touch this content can be expensive and is often cost prohibited.  In some instances, clients are not willing […]

Words. Sentences. Paragraphs. As mentioned in previous articles, sellers have two mediums to connect with an audience of buyers, images and copy. The importance of SEO driven keywords is increasing daily with the number of sellers entering an already saturated online product market. Keywords and Search Results Product Title Missing popular crucial keywords from your […]

How do you effectively describe a product to customers who cannot use their physical senses to assess the product attributes? Neuromarketing considers speed & convenience in relation to how customers eyes and senses are driven through campaigns, proving that attractive images will be the first point of interest, followed by effective text. Highly important for […]

There are few brick-and-mortar retailers that are welcoming the arrival of Amazon. The volume of negative press and financial analyst reports has wiped billions off retail stocks in Australia. Increased focus and energy to deliver sales momentum in the short-term means most retailers have not evaluated the benefits online marketplaces such as Amazon may bring […]

Product photography is the starting point for all great eCommerce listings. Merchants should ensure products are presented effectively, with clean high resolution images so customers can easily understand features and value. This isn’t a step by step guide but rather a series of tips to help you produce better pictures. Studio mono-block, window, lamp, torch, […]