Intro The first thing you need to understand about improving a conversion rate on Amazon is that Amazon refers to it as the Unit Session Percentage. It’s a little different from a typical ecommerce conversion rate and it’s worth explaining. eCommerce Conversion Rate = # of sales / # of sessions Amazon’s Unit Session Percentage […]
All professional sellers know that in order to be successful on online marketplaces, they have to keep an eye on their Critical Success Factors (CSFs), such as keeping a high volume of impressions, maintaining a good sales performance and controlling costs. Analysing CSFs and their metrics regularly and effectively becomes more and more difficult as […]
When eCommerce sellers want to increase sales, usually they think they need to generate more visitors. Although that certainly doesn’t hurt, it’s much wiser to start by investing time and effort towards improving the existing conversion rate. The same thing is true in eBay. Imagine you’re selling a product for $25 and your conversion rate […]
Selling internationally on eBay can be extremely rewarding. There are 182 million active eBay users worldwide (and counting) across 23 global sites. Hence, if you're only selling to your home market, you're missing out on literally millions of potential buyers. Before deciding what the right thing is for you and your eBay store, you should […]
eBay and Amazon are probably the two most well-known marketplaces in the whole world. So, this begs the question: how to choose between eBay vs Amazon? What is the best marketplace to sell on? If you are selling online, the chances are that you're probably already using at least one of them. But you may wonder if […]
As many countries still face uncertainty over the coronavirus pandemic, physical stores remain places to be avoided. In an attempt to cling to normalcy, consumers are flocking to eCommerce platforms like Amazon and shopping online like never before. The pandemic – as destructive as it has been – has also been responsible for accelerating the […]
If you are an Amazon seller, it is worth checking out Amazon FBA (Fulfilment by Amazon). It is a neat feature offered by the eCommerce giant which allows them to handle the majority of your logistics, like picking and packing, while you sit back and focus on attracting buyers to your store! Amazon is known […]
Sellers using Shopify have the opportunity to increase sales by connecting their store to marketplaces! Many sellers are taking on the trend of selling on online marketplaces alongside their website for various reasons, such as increasing sales, customer reach and brand awareness. By selling on marketplaces, you have access to customers who already shop on […]
The eBay product title is perhaps the most important aspect of an eBay product listing, mainly because it's actually one of the first things your buyer sees when they search for an item! However, there are some steps that need to be taken to maximise the performance of your listings on eBay. In this article, […]
Love it or hate it, Item Specifics on eBay are an important feature that eBay stores and sellers should consider. Why is it important? It allows buyers to find and see your item in the search results while allowing them to quickly learn about your product without reading too much! In this article, we'll guide […]
When you are selling on Amazon, take advantage of Amazon A+ Content, a program that enhances your product detail page with great visuals and detailed descriptions such as comparison charts which help your customer make an informed buying decision before purchasing. What makes it better is that it is now free and unlimited for all […]
In 2019 we saw the introduction of mandatory eBay item specifics for the very first time. On January the 29th eBay has again announced changes to their item specifics requirements. Luckily these changes will not take effect until March 2020. eBay have noted that this release will not include any changes to the item-specifics set, […]
Everything you need to know about securing that all important amazon Buy Box button and boosting your sales. What is the Amazon Buy Box and why is it important? Customers shopping on Amazon are looking for an easy and quick purchase. Amazon’s branding is centred around making their customer’s experience as hassle-free and quick as […]
Learning how to sell on Amazon is a greate opportunity for professional sellers. Get it right and Amazon could see a huge change in the sales of your business. In 2019, Sellers on the Amazon marketplace sold $200 billion worth of products. At MerchantSpring we’ve been using Amazon to boost our clients' profits for over […]
Why sell on Amazon and why access UK markets? Amazon’s customers are spread out over 178 countries globally. So every seller should think of selling on amazon UK and globally. With Amazon listing over 3 billion products across 11 marketplaces worldwide, the ecommerce platform has a truly global outlook. You could gain a lot from […]
What actually is eBay for sellers? eBay is one of the biggest and largest online marketplaces where more than 180 million users bid, sell and buy things online each day. The best part of learning how to sell on eBay is that you can sell anything here; be it vintage goods starting from an antique […]
A while ago we wrote an article about what to look out for when doing an integration to online ecommerce marketplaces (such as eBay and Amazon) from a Shopify/Magento/Bigcommerce store. Now that you have integrated, it’s time to think about putting a trading tool in place to help you sell more! So why should you […]
Are you a vendor on Amazon looking to boost sales performance and can’t find any tips? Keep on reading as this is guide for all you amazon vendors.. The big question is how can I drive more sales on Amazon Vendor platform? In this blog we have put up a list which is out of […]
With over eighty-five clients and over 10,000 products enriched, here at MerchantSpring we are always looking at ways we can optimise our performance on marketplaces. Which is why ShelfTrend’s simple ethos of “know more, sell more,” not only seemed appealing, but simple too. For the last two years we’ve been using ShelfTrend as a vital […]
A quick guide on improving your eCommerce photography: The shift in consumer patterns and behaviours has seen buyers making more image based purchases. Marketplaces have seen an increase with consumer quality, with many marketplaces running style guides. High quality images are now driving sales. Good quality and clear images are more likely to be used […]
With eBay being one of the more popular market places around, you don’t want to miss out on that key surge of traffic directed to your products by using eBay promoted listings. Which is why promoted listings is the perfect campaign for advertising your products. Risk-free, flexible and easy to use, implementing Promote Your Listing […]
Do you know how many people are selling on eBay? 183 million as of you reading this! So you need to get your eBay SEO for your listings right. The key to getting those sales on eBay is about getting your item to be listed on page one. Title optimisation, keywords and item specifics are […]
Marketplaces are big and typically have millions of products listed at any given time, so what do you REALLY need to drive sales on marketplaces? 1. Have a relationship with the marketplaces Start building a direct relationship with the teams at marketplaces, don’t be afraid to ask for a call or face-to-face meeting. Relationships […]
What do you do when your marketplaces sales are below expectations? For those of you in retail, whether it be in e-commerce or in physical store retail, daily retail sales do not always happen according to plan. For most of us budgets don’t change, so what can we do to drive sales and plug the […]
Integrating online stores with marketplaces is the ‘new normal’, the days of manual eBay store management are long gone! There is absolutely no doubt integrations are great and can definitely make marketplace management easier. However, integration tools are commoditised and in Australia alone there is a vast array of marketplace integration tools such as Omnivore, […]
How loyal are marketplace shoppers in Australia and New Zealand? Two external indicators are the percentage of direct visit (i.e. not via Google, email, affiliates, etc) and the time consumers spend on their site (dwell time). Putting these metrics together for Australian marketplaces (and including TradeMe) reveals the following: ➤ In Australia, eBay […]
I’m going to tell you how. We recently conducted an experiment with one of our fashion clients to demonstrate the effectiveness of listing optimisation on marketplaces. The marketplace we chose for this exercise was eBay and we set aside 50 listings and a control group of 450 listings for the experiment. The results amazed us! […]
As I talk to many clients we often get to the stumbling block of optimisation cost for content that is already in existence on marketplaces. The reality is once product content is live, to go back and touch this content can be expensive and is often cost prohibited. In some instances, clients are not willing […]
eBay recently launched their subscription 'eBay plus' program, driving hard against Amazon and offering unprecedented value to customers. The program includes: Free delivery and free returns (on Plus items) Double flybuys points Exclusive offers and deals Premium customer service Free 30-day trial Priced at $29 yearly (for the first year, usually $49) Already holding the mantle […]
Words. Sentences. Paragraphs. As mentioned in previous articles, sellers have two mediums to connect with an audience of buyers, images and copy. The importance of SEO driven keywords is increasing daily with the number of sellers entering an already saturated online product market. Keywords and Search Results Product Title Missing popular crucial keywords from your […]
How do you effectively describe a product to customers who cannot use their physical senses to assess the product attributes? Neuromarketing considers speed & convenience in relation to how customers eyes and senses are driven through campaigns, proving that attractive images will be the first point of interest, followed by effective text. Highly important for […]
There are few brick-and-mortar retailers that are welcoming the arrival of Amazon. The volume of negative press and financial analyst reports has wiped billions off retail stocks in Australia. Increased focus and energy to deliver sales momentum in the short-term means most retailers have not evaluated the benefits online marketplaces such as Amazon may bring […]
Businesses that trade on Amazon often confuse product reviews and seller feedback. They know that five stars are great, but they forget that product reviews and amazon seller ratings perform different roles on the platform. "Product ratings are impersonal and allow the consumer to see that the product that they are purchasing is of high quality. Seller […]
Product photography is the starting point for all great eCommerce listings. Merchants should ensure products are presented effectively, with clean high resolution images so customers can easily understand features and value. This isn’t a step by step guide but rather a series of tips to help you produce better pictures. Studio mono-block, window, lamp, torch, […]
Amazon launched in Australia in 2017. Since then, manufacturers, brand owners and wholesalers face multiple options for selling their products on Amazon au, Amazon Vendor Central, Amazon Seller Central or a hybrid approach. Here's a short introduction to explain the difference between the two platforms and how they will influence your selling experience on Amazon […]
The eBay product title is perhaps the most important aspect of an eBay product listing, mainly because it's actually one of the first things your buyer sees when they search for an item! However, there are some steps that need to be taken to maximise the performance of your listings on eBay. In this article, […]
Love it or hate it, Item Specifics on eBay are an important feature that eBay stores and sellers should consider. Why is it important? It allows buyers to find and see your item in the search results while allowing them to quickly learn about your product without reading too much! In this article, we'll guide […]
In 2019 we saw the introduction of mandatory eBay item specifics for the very first time. On January the 29th eBay has again announced changes to their item specifics requirements. Luckily these changes will not take effect until March 2020. eBay have noted that this release will not include any changes to the item-specifics set, […]
What actually is eBay for sellers? eBay is one of the biggest and largest online marketplaces where more than 180 million users bid, sell and buy things online each day. The best part of learning how to sell on eBay is that you can sell anything here; be it vintage goods starting from an antique […]
With over eighty-five clients and over 10,000 products enriched, here at MerchantSpring we are always looking at ways we can optimise our performance on marketplaces. Which is why ShelfTrend’s simple ethos of “know more, sell more,” not only seemed appealing, but simple too. For the last two years we’ve been using ShelfTrend as a vital […]
A quick guide on improving your eCommerce photography: The shift in consumer patterns and behaviours has seen buyers making more image based purchases. Marketplaces have seen an increase with consumer quality, with many marketplaces running style guides. High quality images are now driving sales. Good quality and clear images are more likely to be used […]
With eBay being one of the more popular market places around, you don’t want to miss out on that key surge of traffic directed to your products by using eBay promoted listings. Which is why promoted listings is the perfect campaign for advertising your products. Risk-free, flexible and easy to use, implementing Promote Your Listing […]
Do you know how many people are selling on eBay? 183 million as of you reading this! So you need to get your eBay SEO for your listings right. The key to getting those sales on eBay is about getting your item to be listed on page one. Title optimisation, keywords and item specifics are […]
Marketplaces are big and typically have millions of products listed at any given time, so what do you REALLY need to drive sales on marketplaces? 1. Have a relationship with the marketplaces Start building a direct relationship with the teams at marketplaces, don’t be afraid to ask for a call or face-to-face meeting. Relationships […]
What do you do when your marketplaces sales are below expectations? For those of you in retail, whether it be in e-commerce or in physical store retail, daily retail sales do not always happen according to plan. For most of us budgets don’t change, so what can we do to drive sales and plug the […]
I’m going to tell you how. We recently conducted an experiment with one of our fashion clients to demonstrate the effectiveness of listing optimisation on marketplaces. The marketplace we chose for this exercise was eBay and we set aside 50 listings and a control group of 450 listings for the experiment. The results amazed us! […]
eBay recently launched their subscription 'eBay plus' program, driving hard against Amazon and offering unprecedented value to customers. The program includes: Free delivery and free returns (on Plus items) Double flybuys points Exclusive offers and deals Premium customer service Free 30-day trial Priced at $29 yearly (for the first year, usually $49) Already holding the mantle […]
If you are an Amazon seller, it is worth checking out Amazon FBA (Fulfilment by Amazon). It is a neat feature offered by the eCommerce giant which allows them to handle the majority of your logistics, like picking and packing, while you sit back and focus on attracting buyers to your store! Amazon is known […]
When you are selling on Amazon, take advantage of Amazon A+ Content, a program that enhances your product detail page with great visuals and detailed descriptions such as comparison charts which help your customer make an informed buying decision before purchasing. What makes it better is that it is now free and unlimited for all […]
Everything you need to know about securing that all important amazon Buy Box button and boosting your sales. What is the Amazon Buy Box and why is it important? Customers shopping on Amazon are looking for an easy and quick purchase. Amazon’s branding is centred around making their customer’s experience as hassle-free and quick as […]
Learning how to sell on Amazon is a greate opportunity for professional sellers. Get it right and Amazon could see a huge change in the sales of your business. In 2019, Sellers on the Amazon marketplace sold $200 billion worth of products. At MerchantSpring we’ve been using Amazon to boost our clients' profits for over […]
Why sell on Amazon and why access UK markets? Amazon’s customers are spread out over 178 countries globally. So every seller should think of selling on amazon UK and globally. With Amazon listing over 3 billion products across 11 marketplaces worldwide, the ecommerce platform has a truly global outlook. You could gain a lot from […]
Are you a vendor on Amazon looking to boost sales performance and can’t find any tips? Keep on reading as this is guide for all you amazon vendors.. The big question is how can I drive more sales on Amazon Vendor platform? In this blog we have put up a list which is out of […]
A quick guide on improving your eCommerce photography: The shift in consumer patterns and behaviours has seen buyers making more image based purchases. Marketplaces have seen an increase with consumer quality, with many marketplaces running style guides. High quality images are now driving sales. Good quality and clear images are more likely to be used […]
Marketplaces are big and typically have millions of products listed at any given time, so what do you REALLY need to drive sales on marketplaces? 1. Have a relationship with the marketplaces Start building a direct relationship with the teams at marketplaces, don’t be afraid to ask for a call or face-to-face meeting. Relationships […]
What do you do when your marketplaces sales are below expectations? For those of you in retail, whether it be in e-commerce or in physical store retail, daily retail sales do not always happen according to plan. For most of us budgets don’t change, so what can we do to drive sales and plug the […]
I’m going to tell you how. We recently conducted an experiment with one of our fashion clients to demonstrate the effectiveness of listing optimisation on marketplaces. The marketplace we chose for this exercise was eBay and we set aside 50 listings and a control group of 450 listings for the experiment. The results amazed us! […]
eBay recently launched their subscription 'eBay plus' program, driving hard against Amazon and offering unprecedented value to customers. The program includes: Free delivery and free returns (on Plus items) Double flybuys points Exclusive offers and deals Premium customer service Free 30-day trial Priced at $29 yearly (for the first year, usually $49) Already holding the mantle […]
There are few brick-and-mortar retailers that are welcoming the arrival of Amazon. The volume of negative press and financial analyst reports has wiped billions off retail stocks in Australia. Increased focus and energy to deliver sales momentum in the short-term means most retailers have not evaluated the benefits online marketplaces such as Amazon may bring […]
Businesses that trade on Amazon often confuse product reviews and seller feedback. They know that five stars are great, but they forget that product reviews and amazon seller ratings perform different roles on the platform. "Product ratings are impersonal and allow the consumer to see that the product that they are purchasing is of high quality. Seller […]
Amazon launched in Australia in 2017. Since then, manufacturers, brand owners and wholesalers face multiple options for selling their products on Amazon au, Amazon Vendor Central, Amazon Seller Central or a hybrid approach. Here's a short introduction to explain the difference between the two platforms and how they will influence your selling experience on Amazon […]
A quick guide on improving your eCommerce photography: The shift in consumer patterns and behaviours has seen buyers making more image based purchases. Marketplaces have seen an increase with consumer quality, with many marketplaces running style guides. High quality images are now driving sales. Good quality and clear images are more likely to be used […]
With eBay being one of the more popular market places around, you don’t want to miss out on that key surge of traffic directed to your products by using eBay promoted listings. Which is why promoted listings is the perfect campaign for advertising your products. Risk-free, flexible and easy to use, implementing Promote Your Listing […]
Do you know how many people are selling on eBay? 183 million as of you reading this! So you need to get your eBay SEO for your listings right. The key to getting those sales on eBay is about getting your item to be listed on page one. Title optimisation, keywords and item specifics are […]
What do you do when your marketplaces sales are below expectations? For those of you in retail, whether it be in e-commerce or in physical store retail, daily retail sales do not always happen according to plan. For most of us budgets don’t change, so what can we do to drive sales and plug the […]
How loyal are marketplace shoppers in Australia and New Zealand? Two external indicators are the percentage of direct visit (i.e. not via Google, email, affiliates, etc) and the time consumers spend on their site (dwell time). Putting these metrics together for Australian marketplaces (and including TradeMe) reveals the following: ➤ In Australia, eBay […]
I’m going to tell you how. We recently conducted an experiment with one of our fashion clients to demonstrate the effectiveness of listing optimisation on marketplaces. The marketplace we chose for this exercise was eBay and we set aside 50 listings and a control group of 450 listings for the experiment. The results amazed us! […]
As I talk to many clients we often get to the stumbling block of optimisation cost for content that is already in existence on marketplaces. The reality is once product content is live, to go back and touch this content can be expensive and is often cost prohibited. In some instances, clients are not willing […]
Words. Sentences. Paragraphs. As mentioned in previous articles, sellers have two mediums to connect with an audience of buyers, images and copy. The importance of SEO driven keywords is increasing daily with the number of sellers entering an already saturated online product market. Keywords and Search Results Product Title Missing popular crucial keywords from your […]
How do you effectively describe a product to customers who cannot use their physical senses to assess the product attributes? Neuromarketing considers speed & convenience in relation to how customers eyes and senses are driven through campaigns, proving that attractive images will be the first point of interest, followed by effective text. Highly important for […]
There are few brick-and-mortar retailers that are welcoming the arrival of Amazon. The volume of negative press and financial analyst reports has wiped billions off retail stocks in Australia. Increased focus and energy to deliver sales momentum in the short-term means most retailers have not evaluated the benefits online marketplaces such as Amazon may bring […]
Product photography is the starting point for all great eCommerce listings. Merchants should ensure products are presented effectively, with clean high resolution images so customers can easily understand features and value. This isn’t a step by step guide but rather a series of tips to help you produce better pictures. Studio mono-block, window, lamp, torch, […]
