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MerchantSpring is proven to expand the capabilities of ecommerce integration platforms
Latest Advice From eBay & MerchantSpring
We checked in with the eBay team to delve into the important changes, the seller benefits and all the support available.
The most asked questions about eBay Item Specifics
How should eBay sellers prepare for the eBay item specifics change?
eBay sellers with products across affected categories have roughly 8 weeks to enrich their content to meet the mandatory requirements. Of course, depending on how you manage your eBay account this could be easier said than done.
Manual Management: If you are managing your listings manually via seller hub eBay has already provided the fields and values in the back end of each product listing
File Exchange: If you are managing your listings via file exchange you can import your item specifics via file exchange against pre-existing products or with a new listing creation import. However, this method will require you to complete the item specifics from eBay’s item specifics source data. Click Here to Download
eBay Integration: For those selling via an integration tool, if your tool does not automatically retrieve the latest item specifics and values from eBay you will need to load the item specifics and related valid values in your integration tool yourself by referring to eBay’s item specifics source data. Click Here to Download
No matter how many listings you have, we recommend eBay sellers start completing item specifics now! If you are thinking about getting started with an eBay integration take a look out our guide to choosing an integration tool HERE.
What happens if you don’t complete eBay Item Specifics?
Failing to complete the mandatory item specifics will result in the following:
Revising Listings: You will not be able to revise your listings this means everything from a price change to product title change.
For those eBay sellers using an integration this will mean that your tool will most likely be unable to update inventory until the mandatory item specifics are completed, this is because inventory updates typically constitute a revision
Listing Creation: If you are creating new listings and they do not have the mandatory item specifics. Your listing will not be listed.
It is worth noting that failing to complete the ‘recommended’ eBay item specifics will result in poorer product visibility.
I'm a new seller, is MerchantSpring for me?
If you're a brand new seller, we advise you not to sign up for MerchantSpring just yet.
Your first step should be to list a few products on one sales channel (like Amazon, Wallmart, eBay) manually, and work on getting a few orders per month. Only then will you see why sellers need MerchantSpring.
Once you've listed products on more than one marketplace or country and are getting orders, MerchantSpring can help you simplify and scale your business effectively from powerful analytics tool.
What share of sales represent Marketplace sales compared to retail sales?
Marketplace sales can represent a huge and growing portion of a website's total sales.
According to FEVAD, marketplace sales represent 34% of the overall sales of sites that have them.
On Amazon, Marketplace sales in France represents 70% of overall sales , a figure higher than the site's average, which is around 60%. Some countries have been opened exclusively in “marketplace” mode, such as India, where 100% of Amazon sales are made by marketplace sellers.
On the seller side, the share that marketplaces represent in their activity can be very variable. Some companies sell exclusively on marketplaces and therefore achieve 100% of their turnover there (this is the case of Momox, for example, a German company with more than € 100M in turnover on marketplaces). For other businesses with a website, marketplaces make up 10 to 30% of their business volume.
This is certainly not a rule, as it will depend on the investment and strategy of each seller.
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