Demo
Agency Best Practice Webinars Upcoming Webinars

The Compounding Catalogue: Optimise Listings for Better Ranking, Ad Efficiency, and Alexa for Shopping

  • Date
    Wed 5 Aug 2026
  • PDT
    15:00
  • CDT
    17:00
  • EDT
    18:00
  • AEST
    08:00 August 6

Your product listing isn't SEO copy anymore. It's the foundation of marketplace discovery.

Conversational queries. AI shopping surfaces. Alexa is answering right on the page. Ad efficiency riding on content quality.

And yet, most brands still treat listings like a one-time keyword chore - stuff the bullets, fill the fields, move on.

Join Alasdair McLean-Foreman, CEO & Founder at Teikametrics, for a live Marketplace Masters session breaking down why the listing, not the campaign, is the real foundation of marketplace performance in 2026 - and how listings and ads compound when you run them as one system.

What we'll cover

01

What your listing really powers (and what it doesn't)

02

How structured, marketplace-compliant content surfaces in conversational search and Alexa for Shopping

03

Why relevance beats keyword stuffing

04

The listing-to-ad flywheel

05

A real case study, plus a live demo of Teikametrics' ARI Catalogue

Included

Live with extensive audience Q&A

bring the catalogue problems you can't get straight answers to anywhere else.

Included

Register now

Can't make it live? Register anyway - the recording is sent to all registrants.

Hosts

2 Speakers

  • Alasdair McLean-Foreman
    Alasdair McLean-Foreman
    CEO & Founder Teikametrics
  • Paul Sonneveld
    Paul Sonneveld
    Co-Founder/CEO MerchantSpring

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