Diagnosing Your Search Funnel With Search Query Performance Data
Amazon counts every shopper who nearly bought from you.
They searched. They saw you. Some clicked, fewer added to cart, fewer checked out again. Every one of those steps sits in your Search Query Performance data (SQP), for your top search terms, with your share against the whole market at each one.
So the question was never whether the listing is leaking. It's which step is doing the leaking. Most brands answer that by guessing. Rewrite the title, swap the images, put more money behind ads, hope.
David Holmes, Chief Growth Officer at Brightshift Commerce, is joining us live to show how his team reads SQP, finds the leak, and fixes the right thing first.
You'll leave knowing which stage of your own funnel to look at first, and what SQP will and won't tell you before you act on it.
What we'll cover
How to read impression share, click share, cart-add share and purchase share side by side to pinpoint the broken stage
What it means when shoppers see you but scroll past, and what to fix on the search tile
What it means when shoppers click but don't buy, and how to tell a listing problem from a price or Buy Box problem
Why this data never matches your sales report, and how to pair it with ad data so you know where to spend
The blind spots in SQP, and how to avoid making decisions on an incomplete picture
Included
Live with extensive audience Q&A
Bring the search terms you can't explain. There is time for them in the live Q&A.
Included
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Hosts
2 Speakers
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