5 things you need to drive sales on marketplaces!

September 26, 2019

James Dihardjo

Marketplaces are big and typically have millions of products listed at any given time, so what do you REALLY need to drive sales on marketplaces? 

 

1. Have a relationship with the marketplaces

Start building a direct relationship with the teams at marketplaces, don’t be afraid to ask for a call or face-to-face meeting. Relationships unlock doors, opportunities and levers to drive sales!

 

 

2. Commercial Flexibility

Already have a direct relationship with marketplaces? They are probably asking you to participate in events or deals. Make sure you participate in as many as possible, set up your operations team to enable you to jump into events/deal positions at the last minute. Marketplaces like sellers that can participate in events, as it helps them make more money too.

 

 

3. Strong Operations

Marketplaces set high service standards, so make sure you meet and exceed them all at all times. Exceeding service targets is leverage to participate in merchandising opportunities too.

 

 

4. Product Content

We cannot stress this enough, make sure you have great product content. Really invest in great images, great copy writing and product attributes. High quality and relevant content is the key to making sure your products get found and is a prerequisite for the event and deal participation!

 

 

5. Marketplace Management Tools

There is no doubt you need a great tool, but make sure you pick one that is flexible and works in a fast-paced environment. Avoid over investing in expensive tools with features that don't drive sales! (Check out our other post on this here)

 

Nail these 5 things and you shouldn't have a problem driving sales month on month. One final take away, don’t be afraid to ask for support. If you are having a bad month of sales, ask the marketplace for support, if you are having a good month of sales, ask the marketplace for more support! Being proactive is everything.

Leave a Reply

Your email address will not be published. Required fields are marked *

Join our mailing list for exclusive offers

Recent Articles

Amazon Conversion Rate Optimisation: 5 tips to increase your sales

Intro The first thing you need to understand about improving a conversion rate on Amazon is that Amazon refers to it as the Unit Session Percentage. It’s a little different from a typical ecommerce conversion rate and it’s worth explaining. eCommerce Conversion Rate = # of sales / # of sessions Amazon’s Unit Session Percentage […]

Marketplace Metrics To Track Across Your Platforms

All professional sellers know that in order to be successful on online marketplaces, they have to keep an eye on their Critical Success Factors (CSFs), such as keeping a high volume of impressions, maintaining a good sales performance and controlling costs. Analysing CSFs and their metrics regularly and effectively becomes more and more difficult as […]

eBay Conversion Rate Optimisation: 5 tips to increase your sales

When eCommerce sellers want to increase sales, usually they think they need to generate more visitors. Although that certainly doesn’t hurt, it’s much wiser to start by investing time and effort towards improving the existing conversion rate. The same thing is true in eBay. Imagine you’re selling a product for $25 and your conversion rate […]

How to sell internationally on eBay

Selling internationally on eBay can be extremely rewarding. There are 182 million active eBay users worldwide (and counting) across 23 global sites. Hence, if you're only selling to your home market, you're missing out on literally millions of potential buyers. Before deciding what the right thing is for you and your eBay store, you should […]

eBay vs. Amazon: how to choose the best marketplace to sell on

eBay and Amazon are probably the two most well-known marketplaces in the whole world. So, this begs the question: how to choose between eBay vs Amazon? What is the best marketplace to sell on?  If you are selling online, the chances are that you're probably already using at least one of them. But you may wonder if […]

How to sell on Amazon internationally

As many countries still face uncertainty over the coronavirus pandemic, physical stores remain places to be avoided. In an attempt to cling to normalcy, consumers are flocking to eCommerce platforms like Amazon and shopping online like never before. The pandemic – as destructive as it has been – has also been responsible for accelerating the […]

pencilenvelopepictureuserschart-barsearthcrossmenulayers linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram