Canada First: The 2P / Account-as-a-Service Model for Brands Entering Amazon North America

  • Date
    Tue 23 June 2026
  • aaa
    13:00
  • CDT
    15:00
  • EDT
    16:00
  • AEST
    06:00 (June 24)

Canada may be the most overlooked Amazon growth market in North America.

Canada offers many of the advantages brands want from North American expansion:

➡️ High Amazon traffic
➡️ Lower advertising costs
➡️ Less competitive density

But for most global brands, the operational lift has traditionally been the barrier.

Join us live for a Marketplace Masters session with Sébastien Masson, CEO & Founder of ListingsManagement.ca, as he unpack how the 2P / distributor model allows brands to enter Canada without taking on the full operational burden themselves.

What we'll cover

01

Why Canada has become an underrated North American beachhead

and the categories where the case is strongest

02

How the 2P / Account-as-a-Service model differs from running 1P Vendor Central or 3P Seller Central yourself

and the actual risk/reward trade-off

03

The cost and cash-flow story

which Amazon fees a 2P partner absorbs, and what brands give up in wholesale margin

04

French-language and Quebec compliance

GST/HST registration, and the operational landmines that quietly stall most entry plans

05

Where the model also makes sense outside Canada

and what agency partners should be paying attention to

Included

Live Q&A

Ask Sebastien directly during the session.

Included

Recording for all registrants

Sent within 24 hours, even if you can't join live.

Included

Frameworks & reference data

Where applicable, frameworks and reference data covered in the session will be emailed after.

Hosts

2 Speakers

  • Sebastien Masson
    Sebastien Masson
    CEO & Founder ListingsManagement.ca
  • Paul Sonneveld
    Paul Sonneveld
    Co-Founder/CEO MerchantSpring

Register for Webinar